Get a demo Do I subscribe? News sign-up

Internet of Things (IoT)

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

38 results found
Sort by

News

LONDON: The use of voice technology is growing as it is a more intuitive and efficient way to interact with a device, and marketers will have to consider a new set of variables as they develop voice user interfaces and build a consistent tone of ...

News

NEW YORK: US consumers regard voice technology and payment by fingerprint scanning as "cool" technologies that they are prepared to embrace, according to research, which also finds them resistant to "creepy" tech like face recognition and AI.

Research Paper

This study looks at American attitudes towards devices with voice command, given the rising popularity of digital home assistants such as Amazon's Echo and Google's Google Home.

News

NEW YORK: Following the US release this week of Amazon's new screen-enabled Echo Show, media brands are moving to produce content specialized for the platform's voice and screen interactivity, according to reports.

Article

This event report covers the release of, UK radio trade body, Radiocentre's research examining the adoption, potential, and use cases of voice-operated assistants including Amazon's Echo, Google Home, and others.

Article

This event report examines how Visa, a financial services company, has taken advantage of technological advances and changes in shopping behaviours to affect payments.

News

AUSTIN, TX: General Electric, the conglomerate, has gleaned various useful strategic insights from using Amazon Echo, the voice-activated interactive speaker, in a program seeking to get kids excited about science.

Article

This event report outlines how General Electric, the industrial conglomerate, tapped Amazon Alexa on a program which encouraged children to undertake scientific investigations at home.

News

NEW YORK: The Internet of Things (IoT) will present pharmaceutical brands with a "conundrum" about how best to keep pace with changing consumer habits, a leading executive from Oglivy CommonHealth Worldwide has argued.

Article

This event report outlines how the Internet of Things (IoT) will dramatically impact the healthcare sector.

News

LONDON: As voice-interface devices look set to enter the mainstream, a new study shows that over half of Amazon Echo users can recall hearing advertising via the device.

Article

This event report outlines some of the marketing innovations that Whirlpool, the appliances manufacturer, is eager to pursue in 2017.

Opinion

Tom Goodwin, Head of Innovation at Zenith, speaking at a recent NewsCred event, noted that as the media and technological landscape evolves, consumers are no longer actively searching out content; in a "post-digital age", he said, content will increasingly come to consumers.

Article

This event report outlines how Samsung, the electronics group, is recovering from a crisis involving its Note 7 smartphones, several of which caught on fire.

News

MUMBAI/SINGAPORE: Asia's smart home market is expected to be worth US$115bn by 2030, when it will account for almost a third (30%) of global share, a new report has forecast.

News

GLOBAL: People's trust in the institutions of media, government, business and NGOs has fallen in the past year, according to a new study, which suggests that business is best placed to rebuild trust in the system as a whole.

Article

This event report outlines how Amazon is seeking to extend the presence of Alexa, its voice-activated digital assistant.

Article

This webinar looks ahead to reveal the trends which will become increasingly relevant and important to clients throughout the year.

News

LAS VEGAS: Fiat Chrysler, the automaker, believes that "smart is the new sexy" when it comes to building vehicles which will successfully attract millennial consumers.

Article

This event report outlines some of the most important technology trends for 2017, based on insights from the Consumer Technology Association (CTA).

Article

This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

Research Paper

This paper describes the findings from an IAB/Maru/Matchbox study into consumer adoption of connected devices (IoT), having surveyed 1200 US adults representative of the population.

Research Paper

This paper examines the potential impact of the 'Internet of Things' (IoT) on market research and how it can be used to understand the needs and satisfaction of customers and research participants.

Article

This paper summarises knowledge and offers guidance and reading on the Internet of Things (IoT), a term referring to the network of physical devices and objects, such as cars, buildings, watches and fridges, that have sensors and network connectivity embedded in them.

Article

This event report outlines developments in the Internet of things (IoT), according to SharpEnd, a reputed 'agency of things'.