TOKYO: Shiseido, the Japanese beauty products firm, is responding to younger consumers’ preference to shop online and to try out new technologies by acquiring a number of US-based tech firms that specialise in the personal care industry.
PARIS: Luxury behemoth LVMH, owner of high-end fashion, and high-end beverages, is investing in younger companies working in the luxury sector, including counterfeit detection software and new materials firms.
MUMBAI: Several Indian start-ups in the food and beverages sector have found that innovation, content marketing and the use of social media influencers are useful weapons in their David versus Goliath contest with established and global brands.
TOKYO: Coca-Cola collaborated with a UK tech startup to gain more effective research findings, but the brand’s agile consumer insight collaboration offers other brands a model for early stage investment outside of their typical remits.
NEW YORK: Snap Inc., the parent company of camera app Snapchat, has acquired Placed, a startup that measures the offline footfall of digital ad campaigns, in a deal that signals the company's interest in offering greater attribution capabilities.
Anish Daryani, WARC Exclusive, January 2017
This article outlines the trends set to shape Indonesian marketing in 2017, including economic growth, aspirational middle class consumers, mobile-first, and increased ad-spend across both traditional and digital media.
Ryan Dinger, ANA Magazine, April 2016, pp. 16-18
This article looks at the issues involved in working with unproven startups, with a high rate of failure, but their size and lack of tradition means they can solve problems that older, bigger companies can't.
This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.