News
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03 September 2018
LONDON: In the last year, the startup bank has grown swiftly. Each month, more than 60,000 new customers open bank accounts; growth targets for the next two years are in the millions.
Article
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Sam Peña-Taylor, WARC Exclusive, August 2018
Monzo has built a following and a community around its product, allowing it to grow swiftly, build new and category-changing features, and attract a generation that has an uncomfortable relationship to money.
News
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23 August 2018
BENGLARU: Flipkart has spent a reported $40m to acquire Liv.AI, an AI-led speech recognition start-up, in a move expected to boost the e-commerce player’s appeal with the next wave of India’s internet users and online shoppers.
News
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21 August 2018
LONDON: Threads Styling is an e-commerce service without a website and without an app. The fact that is has raised $20 million in funding for its innovative, messenger-based personal stylist service, points to the future of luxury retail online.
News
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20 August 2018
SAN FRANCISCO: Juul Labs, the vaping startup, has posted record sales of over $1.1bn and boasts 70% of the American e-cigarette market, but criticism isn’t far away; the response from authorities has been unsure and research findings have ...
Article
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Stephen Whiteside, Event Reports, Lessons from Cannes Lions, September 2018
E6PR, a pioneering company that manufactures eco-friendly six-pack rings for beer cans, was born from an advertising agency called We Believers.
News
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24 July 2018
LONDON: Marks & Spencer, the UK retail giant, has launched a joint venture with the Founders Factory, a startup accelerator, which will focus on investing in startups in the retail space.
News
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22 June 2018
PARIS: Residents of several major European cities have made use of bike-sharing schemes ever since Paris pioneered the hugely popular Vélib system in 2007 and now the French capital is about to become a test bed for e-scooters.
Research Paper
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Savannah Wei Shi, International Journal of Market Research, Vol. 60, No. 3, 2018, pp. 288-303
Many crowdfunding platforms allow developers maximum flexibility in terms of the number and types of rewards offered in a project.
News
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07 June 2018
CHICAGO: L’Oréal Canada, the beauty company, has derived multiple benefits from working with startups to drive innovation in various areas of its business.
Article
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Anna Hamill, Event Reports, Asia Pacific Media Forum, May 2018
GO-JEK, Indonesia’s market leading on-demand services app, has continually re-written its playbook as extraordinary high growth has made the company more agile.
Article
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Mary Connors, Event Reports, P2P Summit, March 2018
L’Oréal Canada, the beauty company, has enjoyed significant benefits from partnering with startups.
News
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20 April 2018
TOKYO: Shiseido, the Japanese beauty products firm, is responding to younger consumers’ preference to shop online and to try out new technologies by acquiring a number of US-based tech firms that specialise in the personal care industry.
News
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11 April 2018
PARIS: Luxury behemoth LVMH, owner of high-end fashion, and high-end beverages, is investing in younger companies working in the luxury sector, including counterfeit detection software and new materials firms.
Article
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Geoffrey Precourt, Event Reports, IAB 2018 Annual Leadership Meeting, February 2018
Glossier, the beauty brand, has subverted norms in its category through both its digital-first approach and adopting a distinctive overarching philosophy.
Article
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WARC Best Practice, February 2018
Explores the impact of the increasing popularity of in-house agencies and how traditional agencies need to evolve to meet modern time and data demands.
Article
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Brian Carruthers, Event Reports, Festival of Marketing, October 2017
Nestlé and P&G have been investing in innovation for some time, learning and adapting their strategy for working with startups – here the companies share their lessons.
Article
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Dave Knox, Market Leader, Quarter 1, 2018, pp. 46-49
Blue-chip companies were not ready for digital and the start-ups that grew from it; they now need to adapt to the new rules.
News
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16 October 2017
MUMBAI: Several Indian start-ups in the food and beverages sector have found that innovation, content marketing and the use of social media influencers are useful weapons in their David versus Goliath contest with established and global brands.
News
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06 October 2017
LOS ANGELES: Snapchat, the image-messaging app which is estimated to have 173m active users, is launching an initiative to encourage startups to grow their business by advertising on the platform.
Article
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Brian Carruthers, Event Reports, Unbound, July 2017
Major brands are increasingly looking to start-ups for ideas, personnel and ways of working that can help them stay relevant in a fast-changing digital environment.
News
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15 September 2017
COLOGNE: Corporates and startups will form closer working partnerships in future as such alliances become a “strategic imperative” in the quest for innovation, a new white paper has argued.
News
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05 September 2017
TOKYO: Coca-Cola collaborated with a UK tech startup to gain more effective research findings, but the brand’s agile consumer insight collaboration offers other brands a model for early stage investment outside of their typical remits.
Article
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Fiona McAnena, Market Leader, Quarter 3, 2017, pp. 38-41
This article examines the spectacular growth of the parkrun start-up and the lessons brands can learn from its success.
Article
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Vincent Rousselet, Market Leader, Quarter 3, 2017, pp. 56-56
This article looks at the growth of the Israeli start-ups, particularly in the automotive industry, and why the company is punching above its weight in innovation.
