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NEW YORK: Eight in ten US consumers expect to be able to make a purchase directly from a brand, according to new research, emphasising the need for brands to offer a robust direct-to-consumer e-commerce experience as part of an overall digital ...

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This article examines the rise of the iPhone, its competitive market set, and the future for mobiles in the month of the tenth anniversary of the launch of the iPhone, which proved a game-changing invention.

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This article explores how Grab, a billion dollar ride-hailing startup from Singapore, launched a new ride sharing service with content marketing and local influencers.

News

LONDON: Automotive marketing remains stuck in the past and has yet to catch up with the technological and social changes taking place around the world, according to an industry figure who argues it can usefully learn from the approach taken by ...

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This article examines what has changed in the car industry as the advent of leasing and renting deals has made consumers less attached to their cars, and technology has shifted focus from mechanics to in-car experiences.

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This article introduces a series of papers on marketing automobiles: the different ways that automobiles are marketed and how this will change in the future.

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This report explores how BMW is tackling the three major business obstacles of autonomous driving, connectivity and electrification.

News

CHICAGO: McDonald's, the quick service restaurant chain, last week unveiled its global growth plan, which included a strong hint that it plans to roll out a home delivery service in its top five market to reignite sales and win back customers.

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GLOBAL: Top executives from Microsoft and Nokia are among the final round of judges Warc is announcing for the 2017 Warc Innovation Awards.

Article

This event report outlines how Venmo, the peer-to-peer payments app, has built a brand that is loved by consumers despite being in a low-interest category that is linked with negative feelings.

News

GLOBAL: People's trust in the institutions of media, government, business and NGOs has fallen in the past year, according to a new study, which suggests that business is best placed to rebuild trust in the system as a whole.

News

FAIRFIELD, CT: Industrial giant GE has ditched traditional B2B marketing strategies and is instead at the forefront of utilising the latest technologies to showcase its own innovations across the healthcare, transport and energy sectors in which it ...

News

LAS VEGAS: Fiat Chrysler, the automaker, believes that "smart is the new sexy" when it comes to building vehicles which will successfully attract millennial consumers.

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This article explores the consumer trends set to shape marketing in China for 2017, including the sharing economy, chat bots, data-driven personalization and live video streaming.

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This article summarises Warc's Toolkit 2017, a guide to six key challenges for brands in the coming year.

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This article, taken from the Warc Toolkit 2017 report, looks at the growing number of brands that are exploring direct-to-consumer (DTC) opportunities with the help of apps, buy buttons and subscription services.

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This article examines the significant disruption facing the financial services sector and argues that addressing these challenges requires marketers to nurture brands' trustworthiness.

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This article looks at how several insurance brands in the south-east Asian market overhauled their offering by using behavioural data to offer value exchange.

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This short article looks at Michael Bayler's 'The Liquid Enterprise', which provides a radical rethink of how the new network dynamics drive markets, the implications for brands, and how we can thrive in the chaotic environment of the marketplace.

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This event report details Future Foundation research on the language of financial services, arguing that the rise of FinTech is a threat to traditional providers in more areas than mere technology.

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This article explores the growing threat to platform businesses like Uber and Airbnb from blockchain technology - the code that underlies bitcoin - a system that both guarantees security and cuts out the middleman.

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This article outlines how Uber, the ride-hailing app, built its presence in Hong Kong with A/B testing, experiential marketing and a highly-localized approach to omni-channel outreach.

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This event report explains how Airbnb, despite being considered a disruptive force, is still following the tried-and-true methods of brand-building and marketing to build fame.

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This event report details attempts by Modsy, the interior-design app, to revolutionise how consumers find and buy new furniture.

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This article outlines a selection of traditional categories that would be susceptible to a challenger brand providing a more relevant, innovative and user-centric approach.