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Case Study

Cornetto, the ice-cream brand, increased sales in India by connecting with young people in a series of campaigns focussing on friendship and love across social media, digital and events.

Case Study

Virgin Media, a multimedia company, introduced a ‘Corgi Cam’ to bring fans of Netflix’s ‘The Crown’ a unique look at its premiere in London's Leicester Square.

Case Study

Pet supplies retailer Pets at Home maximised chances of lost pets in the UK being reunited with their owners by leveraging its 6,000,000 user-strong VIP app.

Case Study

Honda, an automotive brand, successfully maintained its position as market leader in the UK by introducing a tool that matches customers with its best fit motorcycle and provides steps to help them pass their test.

Case Study

Pizza Hut, a US pizza delivery company, used a strategic partnership with the National Collegiate Athletic Association and a specially created sneaker to reposition itself as the 'easy' pizza option.

Case Study

Stella Artois, the beer brand, used TV, digital, social media and an art installation to raise awareness of the global water crisis and the company's role in solving it.

News

SINGAPORE: User experience is playing an increasingly important role in brand differentiation for Asia’s marketers, with branded utility a particular point of focus, according to an analysis of more than 180 campaigns from across the region.

Case Study

Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.

Case Study

Lager Coors Light increased its market share in Ireland through an engaging OOH campaign.

Case Study

Ice cream brand Cornetto connected with Indian teenagers during the Durga Puja festival to increase brand equity and sales.

Article

Adam Ferrier, founder of THINKERBELL, discusses what happens when brands put the consumer at the heart of their decision making, CX, and design.

Case Study

Manulife, an insurance provider, increased sales of its health insurance product to Generation Y consumers in Hong Kong with a campaign to promote healthy living and by offering discounts based individual levels of activity.

Case Study

Indian hair care brand Dabur Vatika boosted visibility and brand engagement by offering a collapsible changing tent to women at the Kumbh Mela festival.

Case Study

Indian truck-maker Tata Motors used trucks as an advertising medium to launch a brand of condoms aimed at truckers.

Case Study

Malaysian utility brand Maxis partnered with navigation app Waze to create Maxis-Waze Safe Mode – a kid-sourced GPS navigation system.

Case Study

Fast-food brand KFC used TV, PR and social media to launch its new value meal and break McDonald's stranglehold on the market in India.

Case Study

Fast-food chain KFC introduced an order-taking AI robot, Dumi, into its KFC Original+ concept restaurant in China.

Case Study

Toothpaste brand Colgate used a mobile campaign to give dental advice to people in rural India.

Case Study

Nike, the sportswear brand, created Nike On Demand, to re-engage with young athletes in Germany and compete with its top competitor in the country, adidas.

Case Study

Tropicana, a UK juice brand, grew sales using a multiplatform strategy that encouraged people to consume less of the product per serving.

Case Study

St John Ambulance (SJA), a British NGO that teaches first aid, managed to reach parents across the UK to teach them about baby CPR with its 'Nursery Rhymes Inc.' campaign.

Case Study

Turkcell, Turkey's largest telecommunications company, transformed from being a telecommunications brand to a lifestyle brand by tackling the problem of diabetes.

Case Study

The Danish Neighbourhood Watch used Christmas lights as a deterrent to burglars in order to reduce crime in the festive period.

Case Study

by marei, a Swiss furniture company, developed a marketing tool that acted as both a brochure and acquisition mailing to show potential building owners and architects what the brand can offer.

Case Study

If, a Swiss property and casualty insurance company, used targeted communications to improve customer loyalty by providing seasonal content to prevent accidents.