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Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain Q3 of 2017.

Article

Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.

Article

Explores the reading and thinking surrounding the Tencent-owned popular Chinese app WeChat, a messaging platform that has succeeded in expanding its capabilities to 'conversational commerce'.

Article

Technological change is occurring at a rapid rate, and events like CES provide a window for brands to understand which new offerings are of vital importance, and those that are of relatively limited appeal.

News

SYDNEY: Though artificial intelligence is evolving quickly, consumers remain wary of the technology and prefer chatbots to stay simple with guided options, according to an Australian expert.

Article

Discusses the success of voice technology and why it is becoming an essential part of brand marketing.

News

NEW YORK: Google, the technology giant, has retained its “user-centric” brand focus in engaging consumers, while also adapting its marketing strategy to reflect new digital realities.

Article

Discusses how brands can move beyond the latest AI trend and create a chatbot that customers will actually use, by prioritizing useful functionality and guided options.

Article

Google, the technology giant, has evolved its marketing strategy while ensuring that its core underlying purpose remains consistent.

Opinion

As 2018 marks the bicentenary of his birth, Mike Teasdale ponders what Karl Marx would make of today’s consumerism and what he would think of future consumerism driven by digital and AI.

News

LONDON: Audi’s ‘Clowns’ campaign marked a departure for the auto marque but early brand metrics are looking promising according to the agency that developed the work.

Article

As cars evolve, so too does their marketing and traditional product-led advertising is giving way to a new approach as in-car technology takes centre stage.

News

LONDON: At least 20 regional newspapers in the UK have already published stories that were jointly written by robots and humans in a project that is being described as a world-first for journalism.

Article

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.

Article

IBM, an American multinational technology company, used a sense-and-respond system to identify customer pain-points in record speed.

Research Paper

IKEA, a multinational furniture brand, used Social Watching, an approach that utilises user-generated visual content, to gain insights into its brand equity.

News

GLOBAL: Data, customer experience and artificial intelligence are among the areas that both agencies and brands plan on prioritising in 2018, which promises to be a year of digital transformation, according to an exclusive survey by WARC.

Research Paper

Arper, a furniture brand, used AI to mine data as part of a five-year strategy to strengthen its brand and discover how to sharpen its digital communications.

Article

WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.

Article

Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate.

Article

Procter & Gamble, the consumer packaged goods manufacturer, believes voice-activated technology can help its brands engage with consumers in exciting new ways.

Article

This article outlines eight retail trends that are likely to shape Australian retail in 2018.

Research Paper

Universal Avenue, a global on demand sales platform, used big data to build a machine-learning model and accelerate B2B sales in Sweden.

Article

Surveys some ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology.

News

NEW YORK: The Campbell Soup Co., the food manufacturer, believes that voice-activated technologies such as Amazon Echo present opportunities ranging from increased consumer engagement to driving product replenishment.