In the final instalment of ANA Masters of Marketing insights from MediaLink, SVP Diana Naguib explores how the influence of AI will affect the industry in the year ahead, and observes how direct brand ownership of data will become more important than ever before.
Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan, WARC Webinars, October 2018
Steve Lok, global head of Martech at The Economist, Sophie Harding, trends and insights director at Mindshare, and Damian Ryan, partner at Moore Stephens, discuss findings from the recent Martech Report.
Dirk Huisman and Joris Huisman, ESOMAR, Congress, 2018
Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models.
Jamie Rayner and Elizabeth Morgan, ESOMAR, Congress, 2018
Imperial Brands, a Tobacco company, used insights automation to pave the way for the efficient democratisation of insights globally, to create a strategic role for market research within its corporation.
Emily Barley, Event Reports, Festival of Marketing, October 2018
The genesis of KLM Royal Dutch Airlines’ investment in social media and AI was the explosion of an Icelandic volcano which necessitated a crisis response to cope with passenger queries about cancelled flights.
Baidu, the tech giant often described as China’s equivalent of Google, has become the first Chinese company to join a US-led group that studies and formulates best practice for artificial intelligence (AI) technologies.
A significant number of British consumers are prepared to ignore brands if they receive poor quality personalised marketing that fails to meet their needs, but artificial intelligence (AI) may provide the answer because it can deliver ...
US tech giant Microsoft has announced that it will invest an undisclosed amount in Grab, the Singapore-based ride-hailing firm, as part of a strategic partnership that will see them collaborate on a wide range of advanced technology projects.
Norbert Wirth, International Journal of Market Research, Vol. 60, No. 5, 2018, pp. 435-438
Artificial intelligence based applications are emerging in a broad range of expert domains. News about Al based solutions in medicine, industrial production processes, logistics, mobility and digital marketing trigger discussions and a lot of speculation.
Brian Carruthers, Event Reports, dmexco, September 2018
Baidu, one of China’s largest tech companies and often compared to Google for its search capability, has developed a deep learning system that combines search intent, buyer behaviour, and real time location data.