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Artificial Intelligence (AI)

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News

GLOBAL: Almost half of smartphone users around the world use their device's voice technology at least once a month while around one third do so on a weekly basis, according to a new study.

News

CANNES: Publicis Groupe has announced it will focus all its spending for the next year on the development of a new AI-powered professional assistant platform, Marcel, and will be withdrawing from all awards and trade shows during that time.

Article

This event report covers the release of, UK radio trade body, Radiocentre's research examining the adoption, potential, and use cases of voice-operated assistants including Amazon's Echo, Google Home, and others.

News

CAMBRIDGE, MA: For all the speculation about where the outer reaches of artificial intelligence may lie, brands can usefully deploy AI today in order to both make and save money.

Article

This event report argues that in the future, all advertising will be interactive, adapted to mobile phone screens, data-driven and conversational, with the last two characteristics fuelled by AI.

Article

This event report details how artificial intelligence tools can be used to process vast amounts of data in seconds, help brands better serve their customers, and free up marketers' time.

News

AUSTIN, TX: Brands seeking to engage consumers with chatbots must consider factors such as their purpose, potential audiences and likely usage patterns to succeed, a leading executive from Activision, the games developer, has argued.

Article

This article explains how artificial intelligence and machine learning are currently being used in advertising, and what the possibilities as well as the limitations are for the future.

Article

This article looks at the predictions about advertising trends that came true, those that didn't, and what's in store for the future.

News

AUSTIN, TX: General Electric, the conglomerate, has gleaned various useful strategic insights from using Amazon Echo, the voice-activated interactive speaker, in a program seeking to get kids excited about science.

Article

This event report outlines how Activision, the games developer, has used chatbots to connect with consumers.

Article

This event report outlines how General Electric, the industrial conglomerate, tapped Amazon Alexa on a program which encouraged children to undertake scientific investigations at home.

Article

This event report explores how Warner Bros Studios used large data sets and machine learning to give the latest installment in the Sylvester Stallone franchise ('Creed') a chance of becoming a blockbuster.

Research Paper

This paper looks at the potential insights that can be gained from confronting the data gathered through machine learning with behavioural science principles.

Article

This article explores how a voter sentiment tracker that used artificial intelligence to aid news coverage of the US presidential election called the surprise result early and correctly.

News

NEW YORK: A bot that builds bots for small businesses has been created by R/GA and Reply.ai in an effort to democratize the technology.

News

PORTO: While the data processing capabilities of artificial intelligence (AI) systems have garnered enormous coverage, brands are beginning to deploy AI on human emotion, delivering uplift for sportswear companies, airlines, and banks alike.

Article

This event report describes how a number of brands are using artificial intelligence to understand emotions and generate appropriate messages that help to nudge the customer along the purchase journey.

News

HAMPSHIRE: Call centres are under threat, a new study suggests, as chatbots redefine the customer service industry, with healthcare and banking sectors set to reap the greatest rewards from staffing reductions.

Article

This event report outlines how artificial intelligence could reshape the way consumer insights are generated and activated, based on the example of Sqreem, an analytics provider.

News

BEIJING: Artificial intelligence is being deployed by PHD China to enable the integration of content consistently across multiple online video channels.

Article

This event report outlines how Staples, the retailer, is seeking to drive revenues through tapping new technologies.

News

AUSTIN, TX: 1-800-FLOWERS.COM, the florist and gifting service, believes artificial intelligence (AI) will become a vital brand-building tool for reaching consumers across various platforms.

News

NEW YORK: Smartphone technology has developed a host of powerful and cheap computing components that will create totally new media, a new report suggests.

News

NEW YORK: Brands as diverse as Chase Bank and pharma giant GlaxoSmithKline have joined agencies in a new group, the Cognitive Media Council, which aims to better understand how artificial intelligence (AI) can apply to marketing strategy.