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Case Study

Air Wick, a plug-in airfreshener brand, drove global penetration with category non-consumers with its Air Wick Scented Oil Warmer product by designing it to fit into home décor.

Case Study

Iconic pen brand Bic devised a new and unconventional way for consumers to use up their 4 Colour Pens in Australia.

Case Study

This case study shows how Bic, the pen brand, increased sales of its 4 Colour Pens in Australia by creating a pen-based sporting event.

Case Study

American Greetings, a greeting cards company, developed an analogue-themed campaign to drive brand awareness and increase sales in the US.

Case Study

Paper Mate, a stationery brand, increased sales for its new product by teaming up with a teenage heartthrob to address the issue of bullying in the USA.

Case Study

This case study describes how pen brand Bic boosted sales by creating an online competition in Australia and New Zealand to get existing owners to use their Bic 4 Colours Pens more, so that their pens would run out.

Case Study

This case study details how Newell Brands, a consumer goods company, reinvigorated its Mr Sketch brand of scented children's markers in North America.

Case Study

This case study describes how STABILO, a German manufacturer of writing instruments, wanted to raise its digital share of voice by targeting Millennials in 30 countries with an online creative drawing competition.

Case Study

This case study describes how global electrical brand Philips mined data to identify the most profitable spaces on e-commerce platform Tmall to boost sales by 100% on China's Single's Day.

Case Study

This case study shows how Odonil, India's leading air-freshener brand, managed to increase sales and create new relevance for its 50 year old product.

Case Study

This case study describes how Duracell, the battery brand, launched a new 'simply' product exclusively in poundstores in Ireland in order to compete with cheap zinc batteries.

Case Study

This case study explores how Aquaguard, India's No.1 water purifier brand, took on the challenge of making India healthier by tackling the problem of impure water.

Case Study

Air Wick, the home fragrance brand, launched a new product in Australia using social media and PR.

Case Study

This article provides excerpts from the winning case studies of the 2016 David Ogilvy Awards, including campaigns from Nestle, Boeing and Ontario Women's Directorate.

Case Study

This case study describes how Officeworks, an office supplies chain, achieved record growth by shifting its focus from being product-centric to customer-centric.

Case Study

This case study describes how Air Wick, a home fragrance brand launched in 1943 in the United States, re-energized the brand by triggering an emotional response to its product line.

Case Study

This case study describes US site Cardstore.com's campaign for Mother's Day that shook consumers' indifference to buying their mothers a card by showing the amazing professional she is.

Case Study

This case study details how GE, the US electrical industry conglomerate, used a fictional celebrity to advertise its Link connected LED light bulb.

Case Study

This case study examines how BRITA, a German company that manufactures water filtration products, marketed its Fill&Go Filter Bottle in the U.K.market.

Case Study

This case study describes how Kingsford Charcoal reinforced the notion of togetherness to key consumer groups in order to instill the association between the brand and the social benefits of gathering with friends and family.

Case Study

This case study describes how Buster became the UK's number one brand of plughole unblockers and fresheners by reinventing its image and taking a specialist approach.

Case Study

This case study shows how Post-It, the adhesive note brand, created a successful social and video campaign in Italy to market its new super-sticky product.

Article

This event report addresses how ADT, the security company, is making nuanced use of big data to drive the maximum benefit from its marketing.

Case Study

This case study describes how Duracell, a battery brand, created online video content to engage young consumers in India.

Case Study

This case study explains how Officeworks, an office supplies chain, encouraged Australian parents to shop there in the back-to-school period.