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Article

This Company Profile from Euromonitor provides key details and analysis of Church & Dwight Co, the owner of brands such as OxiClean, Xtra and Arm & Hammer.

News

NEW DELHI: There is an urgent need for the approach of media and marketing to evolve, according to a senior executive at Reckitt Benckiser, the UK consumer goods giant.

Case Study

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

Article

This Company Profile from Euromonitor provides key details and analysis of Unilever, the owner of brands such as Omo, Persil, Surf and Cif/Jif.

Article

This Company Profile from Euromonitor provides key details and analysis of Clorox, the owner of brands such as Brita filters and Burt's Bees.

Case Study

This case study describes how Hindustan Unilever used direct marketing and mobile content to persuade consumers to play games linked to three of its brands: Domex, Comfort and Surf Excel Matic.

Case Study

This case study shows how Domestos, number 1 brand in toilet care in Romania, addressed the public issue of schools hygiene around Romania and pushed for a positive change for the children's benefit.

Case Study

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.

Case Study

This case study describes how Indian detergent brand Active Wheel used its product pack to drive consumers to a specially-created mobile platform to target and help the wives of migrant workers and relaunch the brand.

Case Study

This case study describes how Indian detergent brand Active Wheel, used a Voice Recognition-enabled Interactive Voice Response, to target the wives of migrant workers and relaunch the brand.

Case Study

This case study shows how Odonil, India's leading air-freshener brand, managed to increase sales and create new relevance for its 50 year old product.

Case Study

This case study explains how Febreze, the odor elimination brand, persuaded people that they had become immune to smells to increase sales in the UK and Ireland.

Case Study

This case study describes how Finish UK, a UK dishwashing detergent category leader, used a TV ad to change the perceptions of the brand and reversed sales decline.

Case Study

This case study describes how Active Wheel, a challenger detergent brand in northern India, created a free phone call platform for families of migrant workers to encourage users of other brands to switch to Active Wheel.

Article

This brief article rounds up some statistics regarding household products adspend.

Case Study

This case study describes how Odonil, an Indian household fragrance brand, broke its historical association as a bathroom product to launch Odonil Gel, a product for the wider home.

Case Study

This case study demonstrates how Fairy washing-up liquid reconnected people in Spain and the UK emotionally with the brand as well as reassured them that Fairy was worth paying more for.

Case Study

This case study shows how Febreze, the air freshener brand, successfully re-launched and repositioned its car freshener solution in the UK and Ireland by finding a more sustainable reason for purchase that would support the business in the long term.

Case Study

This case study demonstrates how RAID, an American pest control brand, addressed the frustrations and embarrassment of low-income consumers to grow sales and share.

Case Study

This case study describes how Good Knight, an India mosquito repellent brand, increased sales and penetration in rural India by creating an innovative new product variant that was easy to use, cheap and effective.

Case Study

This case study describes how SC Johnson, the owner of three pest control brands, achieved global success by switching from classic product-based marketing to an approach rooted in human insight.

Case Study

This case study demonstrates how Lemi Shine, a detergent brand, increased sales of its premium quality dish detergent in the US.

Case Study

This case study shows how Air Wick, an air care brand, created an emotional brand story to drive sales in the US.

Case Study

This case study describes how Vileda, a mop company in Spain, created a humorous, localised campaign to increase sales and penetrate a crowded market.

Case Study

This case study reveals how Unilever, a consumer goods company, increased homecare product sales in Malaysia by using a cinema inspired campaign.