Get a demo Do I subscribe? News sign-up

Hong Kong

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

246 results found
Sort by

News

HONG KONG: Youku Tudou, the video-streaming site owned by internet giant Alibaba, is losing adspend to competitors like Weibo, as brands prioritise short-form video platforms.

News

HONG KONG: The New York Times (NYT) is opening an office in Hong Kong for its brand marketing content agency, T Brand Studio, to serve new and existing clients in the Asia-Pacific region.

Case Study

This case study describes how, after losing a jewellery client, ad agency DDB Group Hong Kong planned, developed and launched CRAFTED BY MY HEART, an iOS mobile app that allows users to customise jewellery with their heartbeat, to gain exposure for the agency.

News

HONG KONG: Digital advertising expenditure in Hong Kong is expected to surpass traditional media for the first time in 2017, according to a survey of some of the top advertisers in the territory.

News

SINGAPORE: Digital advertising expenditure is set to take almost one quarter of all media spending in South East Asia within the next four years according to a new forecast.

Article

The article outlines how Cathay-Pacific, a Hong Kong-based airline, developed a crisis communications strategy for the 'real time' era.

Case Study

This case study shows how McDonald's, a fast food chain, partnered with a celebrity chef to created a pop-up restaurant and increase the Quarter Pounder Burger consumption in Hong Kong.

Case Study

This case study describes how Snickers Hong Kong rose from anonymity to fame by creating a platform to help Hong Kong residents call out public figures for their mistakes in a humorous way.

Case Study

This case study demonstrates how McDonald's, the quick service restaurant chain, revived the Big Mac in Hong Kong by revisiting the heritage of the iconic burger.

Case Study

This case study shows how McDonald's, a fast food chain, turned its staple tie-in toy marketing around, with a brand building and emotion-led campaign that also increased its sales in Hong Kong.

News

HONG KONG: Seven leading companies have joined forces to form the Digital Marketing Association of Hong Kong (DMA), which was formally launched at an event on Wednesday.

Case Study

This case study demonstrates how Kentucky Fried Chicken, a worldwide fast food restaurant chain that specializes in fried chicken, created an engaging promotion on social media and in the blogosphere in Hong Kong.

Case Study

This case study explains how the World Wildlife Foundation (WWF), the wildlife charity, successfully campaigned for a total ban on the trade of ivory in Hong Kong.

Case Study

This case study shows how WWF, the animal charity, conducted a campaign in Hong Kong to raise awareness of the far-off plight of elephants.

News

HONG KONG/JAKARTA: China continues to be the largest international market for the National Basketball Association (NBA), but the league is making a concerted effort to expand its fan base across Southeast Asia.

News

HONG KONG: Entertainment, travel and similar experiences are more important for China's wealthy young consumers than shopping, according to a new survey.

Article

This article explores behavioural research on how millennials in Singapore and Hong Kong engage with financial services products.

Article

The article explains how Deliveroo, a UK-founded food delivery service, successfully launched its product in Hong Kong with data-driven segmentation, localization and a focus on customer experience.

News

HONG KONG: A/B testing, experiential and a heavy focus on localization helped Uber grow its brand presence aggressively from nine cars serving Hong Kong to more than 10,000 in just two years.

Article

This research from busts five myths about how Hong Kong consumes video content based on data from both local and international video platforms, with a particular focus on the changing balance between television, OTT and digital video opportunities.

Article

This article outlines how Uber, the ride-hailing app, built its presence in Hong Kong with A/B testing, experiential marketing and a highly-localized approach to omni-channel outreach.

News

HONG KONG: Competition between China's theme park operators has heated up since Disney opened a new resort in Shanghai in June, with Chinese companies responding by exploring intellectual property deals and global alliances.

News

HANGZHOU/HONG KONG: Among its many business interests, Chinese e-commerce giant Alibaba is keen to make the most of Mobile Taobao, its popular shopping app, which is proving a hit with social consumers.

News

HONG KONG/NEW YORK: Digital travel sales in Asia-Pacific are expected to surpass those in North America in 2017, making it the largest market of its type in the world, according to the latest forecast from eMarketer.

Case Study

This case study shows how Hong Kong CleanUp, an organisation focused on litter control in Hong Kong, was able to hold consumers accountable for their littering via online video and outdoor messaging.