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BEIJING: JD.com, one of China’s biggest online retailers, has introduced its own range of branded products in a move that not only follows Amazon’s lead but also reflects a broader shift in the country’s commercial culture.

Case Study

Shell successfully positioned itself as a pioneer in future energy solutions in the UK, USA, China, Nigeria and Brazil, with a range of content showcasing some of its brighter ideas in action.

Article

This article explores the reading and thinking surrounding Sina Weibo, a popular Chinese micro-blogging platform allowing users to post, share and explore Chinese-language content, but which also finds itself under pressure to censor unfavourable content by China's government.

News

SHANGHAI: Marriott, the US hotel chain, has found itself at the receiving end of official Chinese anger after a Mandarin-language questionnaire emailed to its loyalty program customers listed Tibet and other territories as independent countries.

News

BEIJING/WASHINGTON: Following the collapse of a deal that would have seen US wireless carrier AT&T sell smartphones made by Chinese manufacturer Huawei, experts have raised the issue of a “trust deficit” between the two countries.

News

SHANGHAI: Chinese consumers consider search a first port of call when making purchase decisions, but only 19% of search activity in the country is for brands or products, according to a new study by OMD China.

Article

Chinese consumers consider search a first port of call when making purchase decisions, but only 19% of search activity in the country is for brands or products.

News

SINGAPORE: Chinese consumers are generally far more accepting of online advertising compared to other markets – in fact, being targeted with ads can be seen as indicative of their status, especially for luxury products.

News

BEIJING: China introduced tough new regulations governing the manufacture and distribution of infant formula products on New Year’s Day and it is expected that the development will work very much in favour of international brands.

News

BEIJING: JD.com, the Chinese e-commerce business, is more than just a sales channel for brands – it is also a brand-building platform, according to its founder.

Article

Macy’s is one of the world’s most iconic traditional retail brands, but its push into the Chinese market required an entirely different approach with mobile, e-commerce and VR at the fore.

Opinion

Bessie Lee, f ounder and CEO of Withinlink, a China -based startup incubator and strategic venture fund, is judging the Effective Innovation category in this year's WARC Awards.

News

BEIJING: An epidemic of entrepreneurial fervour in China has led to venture capitalists pumping money into unproved, marginal ideas that has created a boom-and-bust cycle playing out in the country’s sharing economy.

News

ZURICH/BEIJING: China’s national football team won’t be taking part in the FIFA World Cup in Russia next year, but that hasn’t deterred a series of leading Chinese brands from signing up as sponsors.

News

SHANGHAI: A number of forecasts have warned of a slowdown in China’s economic growth next year, yet the country’s millennials appear unconcerned because almost three-quarters (70%) of them intend to spend more on luxury goods and ...

News

BEIJING: China remains by far the largest market for instant noodles in the world, but declining sales have led to speculation over whether this trend signals wider changes in Chinese society.

News

BEIJING: An industry that accompanied the proliferation of the smartphone in China, live streaming, is seeing a decline in online viewership after two years of explosive and potentially unsustainable growth.

News

BEIJING: Tencent Holdings, the company behind WeChat, is entering the retail e-commerce field through a partnership with online retail challenger JD.com to invest heavily into Vipshop, an online discount retailer for fashion brands in China.

Article

Six facts you may not know about China’s online advertising landscape; including the power of government influence, search, consumer attitudes toward advertising, and the power of Chinese online video platforms.

News

SHENZHEN: Tencent Music, a streaming and download service, is expected to raise a minimum of $1bn at its IPO next year and, with twice as many subscribers as Spotify, the service looks to push out competition from both Apple and Spotify in China.

Article

How brands can crack the unspoken rules of Chinese consumer culture, including the role of brands in projecting personal status, emphasizing personal payoffs and offering reassurance.

News

BEIJING: Following last month’s bankruptcy of China’s third-largest bike-sharing company, there is growing speculation that two or more of the remaining major players may be forced to merge to have any chance of becoming profitable.

News

HONG KONG: India’s economic future is looking bright as China’s ongoing slowdown sees a “changing of the guard” in Asia-Pacific, according to forecasts by the Economist Intelligence Unit.

News

SHANGHAI: Alibaba, the Chinese e-commerce giant, has formed a strategic three-year partnership with Ford, which could see the American automaker sell cars on Alibaba’s Tmall online marketplace.

News

SHANGHAI: Starbucks, the US coffee shop chain, has opened a vast new megastore in Shanghai, which includes a range of added features designed to appeal to Chinese consumers, such as an upmarket bakery and augmented reality experiences.