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Article

In an e-commerce market dominated by Tencent and Alibaba, Nike China drove traffic to its website and increased conversions by rethinking how it rewarded online publishers.

News

BEIJING: China plans to establish a huge free trade zone in its southernmost province of Hainan in a move that could see the island challenge Hong Kong and Singapore for talent and investment.

Article

Draws on insights from the 2018 BrandZ Top 50 Chinese Global Brand Builders ranking to illustrate which Chinese brands, in which categories, are achieving global awareness and success.

News

BEIJING: The Trump administration’s announcement of tariffs on industrial materials belies the far greater potential of China’s technology advancements, with key figures in the administration suggesting that this will be the next ...

Opinion

With the number of overseas Chinese tourists predicted to rise exponentially by 2023, PSI’s James McEwan takes a closer look at the new Chinese travel market.

News

SHANGHAI: Brands face a significant challenge in securing video inventory in China, as shifting media habits fuel ratings declines and viewers demand greater ad quality.

News

HANGZHOU: Tmall Global, the Alibaba-owned online marketplace that specialises in cross-border e-commerce, has announced plans to open six new procurement centres around the world in a move expected to benefit overseas brands.

News

BEIJING: With Chinese consumers now making up almost a third of all luxury purchases globally, premium brands are having to turn their minds to China-specific engagement strategies.

Research Paper

This article explores how a multiplatform advertising strategy enhances brand perceptions and performance in the fast-digitizing Chinese market.

News

BEIJING/SHANGHAI: It is only two years since Alibaba founder Jack Ma coined the term ‘New Retail’ to describe a future in which online, offline and logistics would merge to create a new retailing environment, and a number of leading ...

Article

31% of global spend on luxury items came from China in 2017 – this article outlines how brands can ensure their luxury brand connects with Chinese consumers in the e-commerce age.

News

SHANGHAI: Food, especially festive specialities such as zongzi or mooncake, is the top driver for Chinese consumer spending during traditional Chinese holidays, a new survey has revealed.

News

BEIJING/LONDON: China’s mobile payments ecosystem is crucial to the country’s new economy, but as the number of Chinese tourists increases, new research shows that 93% would use mobile payment overseas given the option.

News

BEIJING: Samsung, the South Korean electronics giant, remains a leader in the global smartphone market, but it has witnessed a dramatic loss of market share in mainland China.

News

LONDON: Amid warnings of a ‘Mad Max’ economy post-Brexit, and gestures toward China from the UK’s Prime Minister, Theresa May, growing exports to China suggests that the UK will continue to pursue this trend – yet the story ...

News

BEIJING: Both Alibaba’s Taobao and JD.com online marketplaces have integrated livestreaming platforms for merchants or influencers to market products close to the point of purchase.

News

BEIJING: GSK has successfully tapped into e-commerce giant Alibaba’s data ecosystem to boost user growth of its Flixonase nasal spray treatment for hay fever.

News

BEIJING: The rituals of hongbao and chunyun continue at the heart of China’s Spring Festival, but the nature of these traditions is changing in line with wider societal developments.

News

SHANGHAI: About four-fifths (79%) of Chinese consumers use their mobile devices for e-commerce at least once a month, compared to 33% of all global consumers, according to figures from PwC.

News

BEIJING: As the New Year approaches, China’s tech giants are flexing their capabilities in preparation for competition over who will win the lion’s share of hongbao (red envelope) usage.

News

BEIJING: Chinese children are interested in the world around them but much of their focus is directed towards study leaving them little time to interact with friends, a recent study suggests.

News

BEIJING/WASHINGTON: Huawei, the Chinese phone manufacturer, has revised its plans for the US market where it is now looking to use third-party suppliers rather than striking a deal with a network operator.

Article

China's e-commerce boom is defined by major trends including mobile commerce, offline integration, social media shopping and innovative payments.

Article

Outlines retail trends shaping Asia, including mobile shopping, in-store technology, and innovative shopping experiences, with a focus on China and Indonesia.

News

BEIJING: Soon after announcing it was recruiting among the over-60s to help make its online shopping platforms more amenable to this age group, Alibaba has also launched an elderly-friendly version of its Taobao shopping app.