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News

LONDON: As the dust settles on the 2017 general election, brands can learn something from the advertising strategies deployed by the UK's political parties, an industry figure has suggested.

News

LONDON: As the UK heads toward the polls, both the Conservative and Labour parties have increased search spending, though the former is by far the biggest spender, according to new figures.

News

LONDON: Digital media is expected to play an important role in the upcoming UK general election, despite the concerns that emerged around fake news and social echo chambers during the US presidential campaign.

Case Study

This case study details how the Liberal Party in Canada won a majority in the 2015 federal elections by using online video.

Research Paper

This paper examines the relationship between political candidates’ use of Facebook and their election outcomes (vote share and election success).

News

NEW YORK: Donald Trump's explicit endorsement via Twitter of a privately held Maine retailer, coupled with campaign donations from a family member, has left marketers wondering how best to deal with being name-checked by the president-elect.

News

NEW YORK: A record $9.8bn was spent on national, state and local election campaigns in 2016 and, while broadcast TV took the biggest share, digital advertising and cable TV saw major gains, according to new analysis of last year's election cycle.

Case Study

This case study shows how the Conservative Party, a political party in the UK, deployed an aggressive advertising campaign to sway undecided voters during a General Election.

Case Study

This case study details how Informational Resistance, an NGO whose purpose is to disseminate messaging to disprove Russian propaganda that was stoking the conflict in Ukraine, and restore peace through a common ground of language, history, and culture.

Article

This article explores how The White House, and the Obama administration, created a content marketing and social media strategy that engaged everyday Americans on complex policy issues.

Article

This article explores the flaws in the UK's political system and its advertising, which have been exposed by the result of a referendum in the UK on membership of the European Union.

Research Paper

This paper describes research by the Open Society Foundation (OSF), a global human rights organisation, into public opinion in Hungary during the refugee crisis of 2015, when the Hungarian government adopted a hard-line stance against refugees.

Research Paper

This paper describes the research methods developed by UNICEF and its agency partner to measure the impact of its humanitarian support in remote areas of Africa, illustrated by two case studies.

Research Paper

This article argues that commercial advertisers should borrow from the strategies employed during the 2012 and 2016 election campaigns in the US to improve the effectiveness of their own marketing efforts.

Case Study

This case study describes how Sakker El Dekkene (Stop the Shop, or SED), a Lebanese anti-corruption NGO, created a platform that encouraged people to report corruption in Lebanon with the ultimate aim of exerting public pressure for change and reforms.

Case Study

This case study shows how No Somos Delito, a Spanish citizen rights organisation, highlighted the need to reform the nation's laws with an experiential campaign.

Case Study

This case study looks at a campaign from the Electoral Commission that employed behavioural economics to bring over 1.5 million people onto the UK electoral register.

Article

This event report outlines how digital technology has added a new spin to the political process and will play a key role in the 2016 Presidential Election.

Article

This article analyses the qualities attributed to past and present political leaders in the UK and asks what qualities the public most admire in their leaders.

Case Study

This case study describes how Joko 'Jokowi' Widodo DK, a presidential candidate in Indonesia, used social media to win public appeal and, finally, the presidency.

Article

This article discusses a global campaign for the United Nations, which aimed to reach everyone on earth in a week with news of its Sustainable Development Goals.

Case Study

This case study describes how Jokowimania, an Indonesian presidential campaign team, boosted the candidate's popularity with an illustrated campaign.

Research Paper

This paper examines what opinion polls and social media analytics revealed about the 2014 Scottish referendum for independence and how social media analysis can be applied to political systems in the future.

Article

This article argues that public opinion polls are not predictive tools, but are too often treated as though they are.

Research Paper

There is a paucity of research that outlines how to understand the image of political brands. Responding to this identified gap in the literature, this research seeks to demonstrate the elicitation capabilities of qualitative projective techniques to explore the political brand image of the UK Conservative Party.