Claire Spencer, Paul Baines and Sharon Holmes, Admap, May 2017, pp. 27-29
This article presents the City of London Police's new policing strategy - Project Servator - as a way of designing a social marketing campaign that uses a partnership approach with the local community that is replicable across different global locales.
The Communication Agencies Association of New Zealand, Gold, 2016
This case study describes how New Zealand Police portrayed frontline policing as a possibility for under-represented parts of the community by communicating an attribute fundamental to good policing: care.
Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015
This case study describes how the Vancouver Police Foundation, a charity in Canada, raised its profile with people aged 18-34 with a campaign that sought donations in return for 'cool', police-style sunglasses.
Michael Hyde, The Communications Council, Silver, Australian Effie Awards, 2014
This case study explains how Defence Force Recruiting, the Australian Defence Force (ADF) recruitment organisation, encouraged women aged 16-30 to join the air force by facilitating conversations between serving women and people who were interested in enlisting.
Direct Marketing Association - US, Silver, DMA International ECHO Awards, 2013
This case study describes how Danish Defence, the country's armed forces, developed a mobile fitness app targeting young people, with the aims of changing perceptions of the organisation and improving the fitness of new recruits and existing soldiers.
The Communication Agencies Association of New Zealand, Gold, New Zealand Effie Awards, 2013
This case study describes a campaign by the New Zealand Police which successfully increased the diversity of new recruits, with a decreased marketing budget, by commissioning creative street art installations.