Melissa Schoenke, Douglas Stokes, Duke Borgerding and Charlie LeCrone, WARC Media Awards, Bronze, Effective Use of Tech, 2017
Johnsonville Sausage Company, famous for its bratwurst grilling sausage, increased sales in the US Midwest with a weather-triggered programmatic ad campaign which ran outside of the usual grilling season.
Fabio Buresti, Michael Hogg and Jamie Clift, The Communications Council, Silver, Australian Effie Awards, 2017
This case study shows how Meat and Livestock Australia overcame the challenge of a divisive Australia Day by using the brand Lamb, which represents unity, to make Australia Day a celebration for all Australians.
NEW YORK: The suppliers of leading brands of canned tuna have committed to making their products fully traceable and to avoiding illegal fishing methods, a development the UN has described as "a big achievement".
PMAA Dragons of Asia, Gold and Bronze, 2016
This case study describes how Sealord, a fishing brand in New Zealand, retained the core idea of the little boat from the previous year's marketing effort, and enhanced its imagery with a community-led approach.
The Communications Council, Bronze, Australian Effie Awards, 2016
This case study describes the Australian Meat and Livestock Association's campaign to improve the fortunes of the beef industry, in the face of steady decline by branding beef as fuel for everyday champions.
The Communications Council, Grand Effie, Australian Effie Awards, 2016
This case study details Meat & Livestock Australia's 'Operation Boomerang' campaign that combined insightful strategy and provocative creative to increase Australians' appetite for lamb on Australia Day.
Anastacia Economou, WARC Prize for Social Strategy, Entrant, 2015
This case study describes how Hormel Black Label Bacon, an American bacon brand, differentiated itself by building the world's first bacon-powered motorcycle, and used this creation to fuel a content strategy.
Euromonitor Strategy Briefings, August 2017
This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.