Euromonitor Strategy Briefings, June 2016
This report provides key facts and figures about the global snacks market, analysing the impact of the growing segment of the non-snack food market rebranding itself as snack replacements and creating a shift in the competitive landscape.
Gemma Calvert, Rinita Singh, Sameer Desai and May Oo Lwin, WARC Webinars, May 2015
Continuing a series of Warc Webinars with the Institute on Asian Consumer Insight (ACI) this webinar looks at how health and wellness - a huge sector and industry in Asia - is occupying a multidimensional space.
Denise E. DeLorme, Jisu Huh, Leonard N. Reid and Soontae An, International Journal of Advertising, Vol. 31, No. 3, 2012, pp. 547-577
Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic.
This paper provides an overview of the new food products industry, primarily in the United States. This industry includes convenience foods, functional foods and nutraceuticals, organic and genetically modified foods.
Kihan Kim, Yunjae Cheong & Lu Zheng, International Journal of Advertising, Vol. 28, No. 3, 2009, pp. 527-553
A content analysis and a quasi-experiment were performed to examine the current practices in food advertising, and the usage and the effectiveness of different advertising claims across two food categories (hedonic vs functional).