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Functional foods, supplements

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SINGAPORE: The ongoing urbanisation of Asia, combined with higher disposable incomes and heightened consumer interest in health products is boosting sales in the category, according to new research.

Article

This article provides an overview of the probiotics market in Asia, where different food cultures require a different strategy from Western countries.

Case Study

This case study shows how SugarFree, a sugar substitute brand, helped to improve the nutrition of children across India using a calorie donation initiative, launched with a partner NGO.

Article

This report provides key facts and figures about the global snacks market, analysing the impact of the growing segment of the non-snack food market rebranding itself as snack replacements and creating a shift in the competitive landscape.

Article

Continuing a series of Warc Webinars with the Institute on Asian Consumer Insight (ACI) this webinar looks at how health and wellness - a huge sector and industry in Asia - is occupying a multidimensional space.

Case Study

This case study reveals how GoMacro, a nutritional snack brand containing macrobiotics, successfully challenged well-established brands in a crowded health food market in the US.

Article

This Company Profile from Euromonitor provides key details and analysis of Nestle SA, the owner of brands such as Glytrol and Impact.

Article

This report investigates changes in the health and wellness sector in the United States.

Article

Danone Actimel is a probiotic drink, first launched into the UK market in 1999 during a functional food revolution.

Case Study

Brand's Essence of Chicken, a functional food from Cerebos Pacific, was regarded as a health product for older consumers.

Research Paper

Dietary supplement advertising is an important, yet neglected, advertising research subject. This article overviews the US dietary supplement industry, describes advertising practices for dietary supplement products, and reviews the existing research on the topic.

Article

Euromonitor's global report analyses young men's attitudes towards health and wellbeing and the implications for marketers across eight countries.

Article

As medical science advances, dying is increasingly perceived less as a fate to be accepted than as a failure of disease management.

Article

This paper provides an overview of the nutritional supplements industry, primarily in the United States.

Article

This paper provides an overview of the new food products industry, primarily in the United States. This industry includes convenience foods, functional foods and nutraceuticals, organic and genetically modified foods.

Research Paper

A content analysis and a quasi-experiment were performed to examine the current practices in food advertising, and the usage and the effectiveness of different advertising claims across two food categories (hedonic vs functional).

Article

This paper hypothesizes that future consumers will increasingly trust brands as support systems like the National Health Service leave them to their own devices.

Research Paper

In China, as incomes rise and western style foods become available, obesity is a growing problem - 26% of people are overweight and the trend is likely to continue.

Research Paper

A framework is presented to understand how consumers respond to eight topics for OTC health care, ranging from simple physical examinations to medicinal shampoo.

Article

`Functional foods' (claimed to give nutritional benefits) are a growing and potentially very valuable market.