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Case Study

McCain, the frozen food company, successfully branched into chilled potato products in the UK by using design to translate its brand relevance into new areas.

Case Study

PizzaExpress, the restaurant group, redesigned its At Home retail range to improve cross purchase consumption in the UK.

Case Study

Lean Cuisine, a brand of frozen meals sold in the United States and Canada, stopped its sales decline by redesigning its packaging to fit the modern health and wellness segment.

Article

Nestlé, the food and beverage company, is taking a nuanced approach to measuring the impact of its output on social media.

Case Study

Kraft Heinz, the American food company, increased sales of its Classico pasta sauces brand by positioning it as second only to home cooking.

Article

The Campbell Soup Co., the food company, has seen powerful results through crafting ads that are powered by Watson, IBM's artificial-intelligence (AI) platform.

Article

Kraft Heinz, the food group, has successfully tapped into the power of social media as a channel for customer care and engagement.

News

BEIJING: China remains by far the largest market for instant noodles in the world, but declining sales have led to speculation over whether this trend signals wider changes in Chinese society.

Case Study

Fini, the Italian pasta brand, encouraged consumers in Italy to fry rather than boil pasta to show them that it could be cooked quickly.

News

NEW YORK: The Campbell Soup Co., the food manufacturer, believes that voice-activated technologies such as Amazon Echo present opportunities ranging from increased consumer engagement to driving product replenishment.

Article

A new survey has revealed that, with very few exceptions, for most categories, important emotional aspects are shared across all demographic segments.

Article

The Campbell Soup Co., the food company, is using voice-activated technology driven by artificial intelligence to connect with consumers.

Case Study

Food company Hormel Gatherings promoted increased brand awareness and sales of their party trays in the USA through a campaign based on customer insight research.

Case Study

Nestlé brand Maggi Noodles retained its brand love and consumer trust after a ban in India.

Case Study

Indomie, an instant noodle brand in Indonesia, used a social media campaign to improve its brand attributes and launch a new product.

Case Study

Pot Noodle, an instant noodles brand, successfully increased sales by cleverly switching its brand positioning among UK consumers.

Case Study

Knorr, a German food and beverage brand, promoted its special line of soup for Ramadan by creating the 'Knorr Pita Line' on mobile to help reduce queues for the Ramadan pita in Turkey.

Case Study

This case study shows how Heinz, a condiments brand, used small wiener dogs in hotdog costumes to promote its condiments during the US Super Bowl.

Case Study

This case study describes how food brand Knorr used branded content to increase the frequency of home cooking in Taiwan.

Case Study

This case study shows how Hormel Gatherings, a party snacks food brand, found its audience in the US by using social media's targeting tools to refine its message.

Article

This Company Profile from Euromonitor provides key details and analysis of Kraft Heinz Co. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the food market.

News

LONDON: Unilever, the consumer goods giant, plans to allocate more of its marketing budget to digital display advertising after a successful trial involving five of its brands delivered an average ROI of £1.47 for every £1 spent.

Case Study

Kraft, the food company, used PR to announce a Macaroni & Cheese recipe change in the US well after the change had actually occurred in order to show that the taste was still the same.

News

LONDON/NEW YORK: Six in ten Americans are moving away from 'Big Food', but marketers need to avoid making blanket assumptions about people's eating and purchasing behaviours and understand the different motivations that drive particular groups, ...

Case Study

General Mills, a manufacturer and marketer of branded consumer foods, created an out-of-home campaign in Denver in the US to boost the sales of its frozen pizza brand, Totino's, during National Marijuana Day.