Article•
Euromonitor Strategy Briefings, October 2017
A regional overview of confectionery in Asia Pacific, including an analysis of leading companies and brands, forecast projections and country snapshots.
Article•
Pippa Bailey, Research on WARC, Ipsos MORI, August, 2019
Discover how five macro trends – digital detox, healthification, discovery and connoisseurship, personalisation and customisation, and premiumisation and indulgence – can be used as inspiration for innovation.
Hershey, the confectionery manufacturer, is taking a consumer-driven approach as it strikes a balance between television and digital video in its media planning.
Article•
Geoffrey Precourt, Event Reports, ANA Media Conference, April 2019
Hershey, the confectionery manufacturer, is seeking to find the right balance between established marketing best practices and newer modes of communication.
Looks at the success story of chocolate brand Godiva, which deliberately left the walled garden of luxury for the broader streets of mainstream shopping.
Case Study•
Design Business Association, Silver, 2019
Cadbury, a confectionary brand, designed a digital advent calendar to accompany its physical Heroes calendar to reach its wide target audience and increase sales in the UK.
Case Study•
Marketing Society UK, The Brave Awards, Winner, Digital Marketing, 2019
M&M's, the confectionary brand, delivered its most successful Facebook campaign in the UK by being creatively reductionist and prioritising product over brand characters.
Mondelēz, the global snacking business, sees significant snacking opportunities in fast-growing Asian markets, where it is shifting its focus towards local tastes and needs, a top executive has said.
Mars is seeking to connect its media activity more tightly to creative and ensure this discipline has a much deeper role than simply delivering on an individual campaign.
Case Study•
Ceren Avman, Zeynep Yilancioglu, Asli Efe, WARC Awards, Entrant, Effective Content Strategy, 2019
Eti, the leading manufacturer of biscuits and chocolate in Turkey, increased sales of its Karam Gurme chocolate product by utilising a digital influencer to create conversations with online users and create new meaningful product packaging.
Looks at the growth of the health and wellness sector and how smart technology is changing the category, as it has made it easier for consumers to monitor their health and track their fitness goals and has raised expectations of health and wellness brands.
Article•
J Walter Thompson Intelligence, Research on WARC, December, 2018
This yearly report by J Walter Thompson Intelligence details 100 emerging trends across 10 sectors – including culture, beauty, and food and drink – that will shape the world of marketing in 2019.
Article•
Euromonitor Strategy Briefings, August 2018
A global outlook on health and wellness packaged food, with information on the leading companies and brands, top five trends shaping the industry and market snapshots.
Case Study•
Cannes Creative Lions, Gold, Creative Effectiveness Lions, 2018
Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
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