Article•
Euromonitor Strategy Briefings, October 2017
A regional overview of confectionery in Asia Pacific, including an analysis of leading companies and brands, forecast projections and country snapshots.
Research Paper•
Juliana Oliveira and Maria Carolina Rodrigues, ESOMAR, Latin America, 2018
This article argues that only a combination of active questioning, passive observation, and explicit and implicit data capture can lead to total consumer understanding and that brands need to activate both System 1 and System 2 thinking to be successful.
DANA POINT, CA: Snickers, the chocolate brand owned by Mars Inc., took a strategic risk with its spot for last year’s Super Bowl, and believes the benefits of this effort have run much deeper than attracting attention during the big game.
Case Study•
Sudipto Chatterjee, Rajiv Darshi, Sajal Gupta, Sankalp Singh et al., WARC Media Awards, Entrant, Effective Use of Partnerships and Sponsorships, 2017
Gum brand Doublemint achieved relevance among young Indian consumers by engaging them in the creation of a crowd-sourced picture-book.
LONDON: Cadbury, the UK chocolate brand owned by US giant Mondelez, is ditching its six-year-old “Free the Joy” marketing campaign to concentrate instead on messages that emphasise everyday moments of kindness and generosity.
Case Study•
Ruchir Bajoria, WARC Media Awards, Entrant, Effective Channel Integration, 2017
Cornetto, the ice-cream brand, increased sales in India by connecting with young people in a series of campaigns focussing on friendship and love across social media, digital and events.
Article•
J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.
Article•
Euromonitor Strategy Briefings, September 2017
An overview of the 'Free From' food movement shows what products are popular in the category, provides global market insight and how key players are responding.
Article•
Euromonitor Strategy Briefings, August 2017
This report provides part I of an overview of company strategies in the world health and wellness market, including packaged foods, soft drinks and hot drinks, examining industry challenges and multinationals' activities.
Article•
Jenny Barthe , WARC Awards, Gold and Long-Term Special Award, Effective Content Strategy, 2017
This case study explains how cooking brand Knorr attracted a new generation of cooks in the UK with a social media strategy that tapped into passion points rather than pushed products.
Article•
Euromonitor Strategy Briefings, November 2016
This report analyses five trends that will impact the packaged foods market, including mobile technology, increased urbanisation, single-person households and price polarisation.
