Alexander Holmes, Admap, February 2018, pp. 40-41
Metfriendly is a niche financial organisation that provides tailored financial products to the Metropolitan Police in London and faces competition from new entrants and well-established global retail banks.
MIAMI, FL: USAA, the financial services provider focused on members of the military and their families, has successfully encouraged greater diversity in agency staffing through its partnership with Publicis Groupe.
Anvar Alikhan tells the story of how HDFC Bank grew from being launched just twenty years ago with the liberalisation of India’s banking, to being more valuable than JPMorgan Chase - with the help of its tech evangelist CEO.
SYDNEY: Artificial intelligence and the rise of the visual consumer are two must-know financial trends for marketers in the financial services category, as the category undergoes high-paced innovation and change.
Anna Hamill, Event Reports, Mumbrella 360, June 2017
When MyBudget, a personal budgeting service in Australia, found leads dropping for the first time ever after launching rebranded TVCs, the company used neuroscience to determine the cause of failure and relaunched to record a 50% increase in leads year on year.
Rohan Padival, WARC Awards, Entrant, Effective Social Strategy, 2017
This case study shows how Muthoot Fincorp, a financial services company, successfully engaged with its Indian audience through its partnership with the famous movie star Rajnikanth and his movie, Kabali.
This short report summarises the results for the financial services category from the 2017 WARC 100, which ranks the world's best advertising campaigns based on performance in effectiveness and strategy competitions.
Tom Sussman, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2016
This case study shows how John Lewis Insurance, an insurance service segment included in the UK retailer's operations, developed a new marketing approach that not only generated insurance sales but also built on the John Lewis brand.