Asia is leading the way for mobile-based shopping over physical stores, with quite a push from the millennial market, for whom mobile shopping seems to hold special appeal, according to a regional Twitter executive.
Line, the popular Asian messaging app, plans to expand into e-payments and other fintech services, according to the company’s founder, who is keen to avoid any sense of complacency as social media giants like Facebook begin to move into this ...
A storm of probes, alleged misdemeanours, and reports of a toxic working culture has gathered over the UK fintech company Revolut, as the once fresh face of the finance world starts to look much like the old guard.
Indonesia’s rapidly growing e-payments market is currently dominated by Go-Jek and Ovo, which is part-owned by Singapore-based Grab, but now a number of state-owned enterprises are joining forces to launch their own mobile payment service.
Everything digital may usually be associated with the young, but it turns out that middle-aged Chinese travellers who headed abroad were the biggest users of mobiles to make purchases this Lunar New Year.
The popularity of digital payments in Australia continues to increase, new research reveals, with almost the whole population now aware of this option, and over 70% saying they’ve made at least one digital payment in the last 12 months.
Mastercard’s decision to drop its name from its logo reflects a number of consumer trends, including the prevalence of small screens and the growth of digital payments, according to the brand’s chief marketing and communications ...
Carl Bratton, Ann Constantine and Nic Pietersma, Institute of Practitioners in Advertising, Gold, IPA Effectiveness Awards, 2018
Direct Line Group (DLG), a British insurance company, measured the impact of marketing in both the short and long term to provide a holistic view of how brand acquisition and investment influence consumers.