This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.
A Warc Trends Snapshot on innovations in vending machines. This trend represents a qualitative shift in remote vending and a strategic shift by brands seeking to offer innovative new forms of self-service.
Dalton McGuinness, Mike Brennan and Prof Philip Gendall, International Journal of Advertising, Vol. 14, No. 3, 1995
This article reports the results of three experiments that assessed the performance of mail-drop product samples, discount coupons and cashbacks among non-users of three consumer products: liquid detergent, instant coffee and children's toothpaste.