This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly.
NEW YORK: “Reward” ads in gaming apps, which offer players free items to enhance their experience in return for interacting, are impactful on a variety of metrics, according to a study in the Journal of Advertising Research (JAR).
A Warc Trends Snapshot on innovations in vending machines. This trend represents a qualitative shift in remote vending and a strategic shift by brands seeking to offer innovative new forms of self-service.
Dalton McGuinness, Mike Brennan and Prof Philip Gendall, International Journal of Advertising, Vol. 14, No. 3, 1995
This article reports the results of three experiments that assessed the performance of mail-drop product samples, discount coupons and cashbacks among non-users of three consumer products: liquid detergent, instant coffee and children's toothpaste.