Experiential & sampling
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Case Study • Talha Bin Hisaam, Nadia Putri Prianti, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Case Study • Institute of Communication Agencies, Silver, CASSIES, 2018
Case Study • Ruchir Bajoria, WARC Media Awards, Entrant, Effective Channel Integration, 2017
Research Paper • Angeline Close Scheinbaum, Russell Lacey, and Ming-Ching Liang, Journal of Advertising Research, Vol. 57, No. 4, 2017, pp. 410-421
Case Study • Integrated Marketing Communications Council Europe, Bronze, 2017
Case Study • Direct Marketing Association - UK, Gold, 2017
Case Study • Direct Marketing Association - UK, Gold, 2017
Case Study • Integrated Marketing Communications Council Europe, Silver, 2017
Case Study • Integrated Marketing Communications Council Europe, Silver, 2017
Case Study • Integrated Marketing Communications Council Europe, Silver, 2017
Case Study • Direct Marketing Association - UK, Bronze, 2017
Case Study • Integrated Marketing Communications Council Europe, Bronze, 2017
Case Study • Integrated Marketing Communications Council Europe, Gold, 2017
Case Study • Integrated Marketing Communications Council Europe, Gold, 2017
Case Study • Integrated Marketing Communications Council Europe, Silver, 2017
Case Study • Integrated Marketing Communications Council Europe, Silver, 2017
Case Study • Direct Marketing Association - UK, Bronze, 2017
Article • David Ward, ANA Magazine, ANA Magazine, November 2017
Case Study • Kalpesh Chavan, WARC Media Awards, Bronze, Effective Channel Integration, 2017
Case Study • Ruchir Bajoria, WARC Media Awards, Shortlisted, Effective Use of Tech, 2017
Case Study • Case Studies on WARC, 2017
Article • Christopher Hosford, ANA Magazine, B2B Marketer, October 2017
Case Study • Yosuke Yamauchi, Koichiro Tomita, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • Helene Wei Huber, WARC Prize for Asian Strategy, Entrant, 2017
Case Study • Anton Reyniers, Ahmad Zaki and Marion McDonald, WARC Prize for Asian Strategy, Entrant, 2017
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Article • WARC Best Practice, December 2017
This article provides an overview of the thinking and reading on the subject of experiential marketing and sampling, both live activities that involve direct interactions with audiences that can have an impact indirectly. -
Article • Low Lai Chow, Event Reports, Millennial 20/20 Singapore, October 2017
When Coca-Cola's new sugar free product faced an uphill battle in Singapore and Malaysia, the company turned to experiential marketing to get Asia's millennials fizzing again. -
Article • Reed Karaim, Event Reports, ANA Digital & Social Media Conference, July 2017
This event report examines how Marriott International uses experiential marketing to educate consumers and promote its customer rewards programs. -
Article • Geoffrey Precourt, Event Reports, ANA Brand Activation Conference, April 2017
This event report outlines how brands can successfully fuse brand activation and promotions with advertising, drawing on examples from the Coca-Cola Co. in the US. -
Article • Alex Smith, WARC Best Practice, April 2016
This article explores best practice in the area of experiential marketing, arguing that it is a technique, not a channel, putting the idea first, and thinking about media second. -
Article • Stephen Whiteside, Event Reports, ARF Audience Measurement, June 2013
This report discusses how Smirnoff, Diageo's vodka brand, engages millennial consumers with a combination of experiential and digital touchpoints.