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Global, 22nd September 2020

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Article

Volkswagen (VW), the German carmaker, is going electric; here the brand’s CMO talks about reducing paid media spend, thinking in terms of software, and growing a new category.

Article

Dow Jones’ financial information products are pursuing a subscription strategy in tandem with building reach using partnerships with platforms.

Article

This article examines Verizon Media’s pan-European research into the value of news and journalism.

Article

This article explores some of the steps and techniques that McDonald's and its partners are pursuing in order to understand all groups of consumers.