Heineken, a beer brand, having become the victim of its own success, drove brand penetration and found a way to get more UCL fans to drink Heineken globally by bringing in football coach José Mourinho.
Print and online flyers have an equivalent impact on memory and purchase behaviour, meaning the best promotional vehicle can be selected using cost and reach criteria, a paper in the Journal of Advertising Research (JAR) has argued.
European Association of Communications Agencies, Finalist, 2018
Dove, the personal care brand, launched a campaign to drive emotional engagement and brandy affinity with its women's deodorant range, amid difficulties with value share and penetration in key markets across Europe.
Direct Marketing Association - US, Bronze, 2018
Enel Energia, a gas and electricity company, grew its awareness in Italy via its enelpremia 3.0 loyalty program, which gamified energy sharing to build better consumer habits, resulting in 1.3 million subscriptions.
Gianluigi Guido, Marco Pichierri, Giovanni Pino, and Rajan Nataraajan, Journal of Advertising Research, Digital First, July 2018
This research investigates whether print advertisements featuring faces (i.e., face advertisements) or facelike images (i.e., pareidolian advertisements) better capture consumer attention than advertisements that do not include such elements.
MILAN: On Device Research was among the winners in the IAB Europe Research Awards announced last night, picking up an award in the Brand Advertising Effectiveness category for its work assessing a campaign promoting the Google Pixel handset in the ...
SABRE Awards, Gold Sabre Award For Public Education, EMEA, 2018
Clementoni, an educational toy company, launched Serious Play, a campaign in Italy to help children learn valuable new digital skills while having fun, and to strengthen Clementoni's position as a pioneer in educational toys.
THE VATICAN: The Holy See’s communications secretariat has appointed Accenture Interactive to unify its communications strategy, as part of Pope Francis’ reforms of the Catholic Church, under a new digital entity: Vatican News.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.
John Sills, WARC Best Practice, April 2018
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.