Daniel Fazekas, Balazs Denes, ESOMAR, Congress, New Orleans, September 2016
This paper describes research by the Open Society Foundation (OSF), a global human rights organisation, into public opinion in Hungary during the refugee crisis of 2015, when the Hungarian government adopted a hard-line stance against refugees.
Andras Limdauer, Daniel Kocsis, Gyula Levente Mihaly, Andras Predator Kovacs et al, WARC Prize for Social Strategy, Entrant, 2016
This case study describes how the Hungarian Red Cross launched a campaign to recruit first-time blood donors among students and to raise awareness of the need for regular blood donations at Hungarian universities.
European Association of Communications Agencies, Gold, Euro Effies, 2015
This case study showcases how Lenor, a fabric enhancer, replaced the existing dual communication model in Western and Central-Eastern European markets with a pan-regional one, appealing across cultures.
European Association of Communications Agencies, Silver, Euro Effies, 2014
This case study describes how Vodafone, the mobile network provider, launched a new phone tariff in Europe to increase its revenue per user by talking about the emotional connection people have with their phone.
Médiaunió is a Hungarian NGO that aims to influence public opinion on a variety of social matters. It wanted to launch a campaign focusing on the social integration of people living with disabilities aimed at Hungarians aged 15 and over.
European Association of Communications Agencies, Entrant, Euro Effies, 2010
As the economic downturn reached a peak in 2008–09, Lenor sought to roll out a new super-premium brand extension, the Parfumelle Collection, in 16 Eastern Europe markets, including the Czech Republic, Hungary and Poland.
WARC Prize for Innovation, Entrant, 2010
This is the story of a how one radically fresh, fully integrated campaign for Deutsche Telekom successfully delivered both brand metrics and business objectives across six very diverse European markets.
Gyorgy Pasztor, ESOMAR, Qualitative Research, Istanbul, November 2008
The article describes a research project, conducted for a proposed TV comedy channel in Hungary, to understand humour and audience attitudes to it and to provide information to guide the launch and programming strategy.