COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at -21.3%.
Design Business Association, Design Effectiveness Awards, Silver, 2020
Baileys, an alcohol brand, introduced its Strawberries & Cream variant to increase sales during summer in the UK by launching with bright pink packaging featuring strawberries and flowers to showcase it as the perfect summer treat.
Design Business Association, Design Effectiveness Awards, Bronze, 2020
Danerolles, a fresh dough brand, increased value market share and awareness across Europe by launching new brand packaging with bold colours and a new brand idea that better represented its enthusiasm for food enjoyment.
Dan Knapp looks ahead at the digital new normal and how we should try to interpret the coming situation. In its April 2020 forecast, the IMF predicts that Covid-19 and the global lockdown will spark the worst economic recession since the Great Depression of the 1930s.
More of an economic necessity than a clear triumph for public morale, or for the country’s management of the virus, Germany’s top two leagues are back playing in front of ghostly stadiums – but will football in the social-distance era be worth it? ...
Marketers and media buyers have often struggled to measure the effectiveness of their digital advertising because of myriad definitions and methodologies, but now IAB Europe has stepped in to provide some clarity.
Major telecommunications firms in Italy, Austria, and Germany are sharing data with health authorities to help monitor whether people are abiding by limitations on movement while claiming to respect privacy laws.
Digital ads that met the standards set by the Trustworthy Accountability Group (TAG) witnessed 94% less fraud and invalid traffic in 2019 across five key European markets, according to an annual update from the advertising industry safety body.
Many European brands, and an increasing number of US companies, run TV ad campaigns across multiple countries in Europe and now they can access the results from a new study that identifies key performance trends in 12 markets.
Danone, L'Oréal and Samsung are among more than 100 brands whose ads unwittingly appeared alongside climate misinformation videos on YouTube and the news comes as a survey of leading digital marketers confirms that brand safety remains a top ...
Looks at how women's roles in society have changed and continue to evolve, meaning brands have had to adopt how they engage this audience, by promoting female empowerment, removing gender bias and ensuring women are part of the client and agency teams.