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News

TOKYO: Following record losses, McDonald's Japan needed to understand its customers and rediscover what made the brand important to them.

News

TOKYO/SEATTLE: High-tech Japan has puzzled music industry observers in recent years because of its slow adoption of music streaming, but the format may gain momentum after Napster and Rakuten announced a partnership.

Article

This article explores how McDonald's was able to turn around its ailing brand in Japan to revitalize and re-engage customers with an emphasis on digital content, customer experience and extensive market research.

Case Study

This case study explains how Organ Transplant, a non-profit organisation, increased awareness of organ donation amongst children in Japan by performing 'organ transplant operations' on toys.

Research Paper

This paper examines how Coca-Cola Japan used virtual prototypes of new coffee-dispensing vending machines to gain insights into consumer mindsets and test new ideas at scale.

Research Paper

This paper reveals the findings of two studies in Japan and Korea that explored how Sonification, a communication approach that uses audio waves to transfer information, can be used to communicate the sensorial benefits of products, such as cosmetics, that are traditionally advertised via visual images.

News

TOKYO: Digital advertising expenditure in Japan rose 13% last year to top one trillion yen for the first time, while spending on traditional media dipped 0.4%, according to research from Dentsu.

News

TOKYO: Smartphone usage is growing among older Japanese consumers, who are adopting an increasingly digital lifestyle, according to new research.

Case Study

This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.

Case Study

This case study discusses a business-to-business campaign for Dell, the computer maker, in Japan that highlighted security risks via a survey and a white paper featuring advice on how IT professionals could overcome these risks.

Research Paper

This paper examines how storytelling can be implemented into methodologies for understanding brand experiences in the Japanese and Asian market.

News

TOKYO: ADK, one of Japan's top three advertising agencies, sees its future as an international consumer activation company that makes use of domestic culture, its president and chief executive officer has said.

Case Study

This case study shows how Onomichi-city, a small port town located in Japan's Hiroshima Prefecture, created an ingenious campaign using stray cats as the city's tour guides.

Case Study

This case study describes how Clorets Mint Tab, a Mondelez Japan candy brand, used the world's first artificially intelligent creative director to make a new commercial.

Case Study

This case study shows how Nissan, a car brand, successfully increased sales by engaging some of its core customers in unusual locations in Japan.

Case Study

This case study describes how Puré Gummy, a gummy candy brand favoured by young women in Japan, appealed to its fan base by creating an original nail art sheet.

Case Study

This case study describes how IBM Japan, the technology company, rebranded itself for the startup audience in order to succeed in the age of cloud computing.

Case Study

This case study shows how Resesh, a fabric freshener brand, turned a mobile phone into a virtual experience tool for customers, and successfully raised brand awareness in Japan.

Article

The article uses consumer research to investigate the nuances of local beauty culture in Indonesia, Japan, Malaysia and South Korea, and outlines why local brands are beating their international counterparts in Asia.

Case Study

This case study describes a campaign from Saga City, a south western Japanese city, that revitalised the local economy and culture.

News

TOKYO: Spotify, the Swedish music-streaming service, announced its debut in Japan at the end of last week, but it could face an uphill battle in a country where CDs and vinyl still account for about 80% of music sales.

News

TOKYO: Teads, the video advertising platform, is expanding in Asia and aims to overtake YouTube in the near future, its chairman has said.

Article

This article explains how three mobile gaming companies in the highly competitive Japanese market grew market share with more efficient keyword targeting, search and banner ads targeting dormant users.

Article

This article explores research into mobile search behaviour in Japan and how search advertising can be targeted to drive more conversions.

News

TOKYO: McDonald's, the quick service restaurant chain, has become the first brand to roll out a Pokémon GO partnership after the game launched last week in Nintendo's native Japan.