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News

GLOBAL: Seven out of 10 consumers across eight developed markets believe that virtual reality (VR) and augmented reality (AR) will become mainstream in six key areas – media, education, work, social interaction, tourism and retail.

Case Study

This case study shows how Gatorade, a sports drink, used a popular Snapchat filter to increase sales and brand awareness in the US during the Super Bowl.

Case Study

This case study explains how the Salvador Dalí Museum, located in Florida, US, created an interactive exhibition to attract millennial and out-of-state visitors, and promoted the exhibition with a social media video.

News

HONG KONG: Demand in China for virtual reality (VR) headsets is forecast to reach 85.9m units by 2021, according to a new report that expects the development to trigger strong growth in other areas of the entertainment and media sector.

Article

This event report outlines how virtual reality (VR) could impact pharma marketing.

Case Study

This case study describes how technology company Lockheed Martin connected with STEM students in the US, through a group virtual reality experience.

News

NEW YORK: Augmented Reality (AR) is set to reach 16.4% of the US population by 2019, driven by the high penetration of smartphones and the popularity of the Facebook and Snapchat apps, according to eMarketer.

Case Study

This case study explores how the American newspaper, The New York Times challenged the rival, non-traditional media which were eating into its market share through a VR app.

News

LONDON: Virtual and augmented realities offer brands the opportunity to build profound emotional connections and become the portal to new worlds, a new WARC report claims, but only if the experience adds value to the consumer.

Article

This article explores Samsung's investment in virtual reality (VR) and its quest to becoming "the YouTube of VR".

Article

This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.

News

LONDON: Advertisers and publishers believe that immersive technologies such as AR and VR will become one of the best revenue streams over the next year, contributing to the rise of digital video across the world, a new study finds.

Article

This event report outlines how WWE, the wrestling group, is developing its content strategy across multiple channels.

News

ORLANDO, FL: American consumers are open to new technologies, such as artificial intelligence and the Internet of Things, but brands operating in this field must tread carefully or risk a backlash, a new report has revealed.

Opinion

The news that Facebook has created its first app for VR headsets shows that the company is trying to remind people of its position as a leader in the field, how much 360° content there now is, and its ambitions to move onto new screens.

Article

This event report outlines how Discovery Communications, the media group, is leveraging virtual reality (VR).

News

LONDON: Mobile is on course to become the most popular screen for viewing videos in the UK, according to a new report that found video-viewing on smartphones is already on a par with desktops or laptops.

Article

This article explores the challenges and opportunities that Latin American brands are facing as they adapt to social, political and technological changes in the region.

Case Study

This case study explains how OnePlus, a Chinese smartphone manufacturer, created a VR experience to launch a new phone.

News

NEW YORK: The recent use of virtual reality (VR) in marketing has been largely underwhelming and brands involved need ask themselves if they really need to be using it now, a new study says, while adding that it will be a game changer in the ...

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Opinion

Millennials are not lazy, as some would have us believe. Young people today aim to be superhumans.

Article

This article forecasts that the advent of 5G - which will be standard by 2018 - will make the biggest impact of any technological advance in 2017, as it paves the way for wearables, IoT devices and AR/VR/mixed reality.

Opinion

Tom Goodwin, Head of Innovation at Zenith, speaking at a recent NewsCred event, noted that as the media and technological landscape evolves, consumers are no longer actively searching out content; in a "post-digital age", he said, content will increasingly come to consumers.

Article

This paper outlines the current state of virtual and augmented realities and how retailers might be able to incorporate the technology into their business plan with real life examples tied to broader strategy.