Digital media
Article • Jaime Enrico Singson, WARC Best Practice, May 2017
Article • Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
Article • Gian Fulgoni, WARC Best Practice, March 2016
Case Study • Ellie Gogan-Tilstone, Mihir Warty, Jane Dorsett, Lindsay Cardinale, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Hans Lopez-Vito, Angela Gao, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Ruth Lim, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Michel Kowalski, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Abigail Kwek, Natalie Gruis, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Bang Nguyen, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Cameron Roberts, Dr Zainab Khosrowtaj, Pip Bingemann, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Tim Whirledge, Ed Cracknell, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Archana Iyer, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Marine Mercier, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Kaori Yatsu, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Michael McDonald-Beraskow, Bryan Dowkes, Chris Campeau, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Patrick Poulsen, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Social Strategy, 2018
News • 17 April 2018
Case Study • Marc Phillips, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Article • Oliver Feldwick, WARC Best Practice, April 2018
Case Study • Martin Vogts, Michelle Kiely, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Case Study • Margaux Revol, Alaina Crystal, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Case Study • Patricia Miret, Patricia Urgoiti, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
Article • Low Lai Chow, WARC Exclusive, April, 2018
Case Study • Sergio Barrientos, Joaquin Lira, Natalie Garcia, WARC Awards, Shortlisted, Effective Innovation, 2018
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Article • Dan Calladine, WARC Exclusive, January 2018
Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities. -
Article • J. Walter Thompson Intelligence, Research on WARC, December 2017
This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more. -
Article • WARC Exclusive, January 2017
This report examines the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the Warc Prize for Asian Strategy 2016. -
Article • WARC Trends, Toolkit 2017
This article, taken from the Warc Toolkit 2017 report, discusses how to achieve marketing effectiveness in the digital age by striking the right balance between close targeting and mass reach, and between short- and long-term strategies. -
Article • Joseph Clift, Event Reports, Eff Week, November 2016
This report discusses Marketing in the Digital Age, a new work looking into the causes of marketing effectiveness from Les Binet and Peter Field. -
Article • WARC Best Practice, June 2017
This article provides marketers with information and guidance about combining TV and digital media strategies.