Article
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Oliver Feldwick, WARC Best Practice, April 2018
Explains how digital channels, when used well, can play a fundamental and complementary role in brand building.
Article
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Jaime Enrico Singson, WARC Best Practice, May 2017
This paper explores the key points for the running of a successful rich media campaign and provides examples of case studies that have succeeded in creating compelling rich media content.
Article
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Jaime Enrico Singson and Mike McNulty, WARC Best Practice, May 2017
This article explores the notion of what rich media is as well as delving into its formats, channels, providers and the challenges facing it.
Article
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Gian Fulgoni, WARC Best Practice, March 2016
This article explains how marketers can maximize the return on investment in digital marketing, a platform predicted to overtake TV in adspend in 2016.
Case Study
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SABRE Awards, LATAM, Geographic, Gold , 2019
The League Against Cancer, an institution that promotes the prevention of cancer, encouraged men in Peru to get checked for penile, prostate and testicular cancer by launching a campaign on Instagram that manipulated its famous love heart reaction.
Case Study
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SABRE Awards, LATAM, Industry Sector, Gold, 2019
Axalta, a leading global manufacturer of automotive paint, grew its digital presence and connected with auto repair shops and refinish painters through an educational monthly video series.
Case Study
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Account Planning Group - (UK), Entrant, 2019
AbbVie, a biopharmaceutical company, launched a campaign to increase awareness of hidradenitis suppurativa globally, which blended a sufferer into a bespoke wallpaper, distributed across print and digital.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Vodafone, the telco giant, launched the first youth mobile provider, VOXI, in the UK to surpass Vodafone's consideration among under 25s.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Burger King, a fast food chain, used its weakness and turned it into a strength by giving chicken fans an opportunity to review its newest chicken offering in the UK.
Case Study
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Account Planning Group - (UK), Gold, 2019
KFC, a fast food restaurant chain, promoted its new chunky, skin-on fries in the UK by actively promoting Tweets from its haters that complained about its old fries.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Samaritans, a charity, Network Rail, a railway company, and The British Transport Police, a force that polices the railway, helped reduce the number of suicides committed on British railways by enlisting the public to intervene.
Case Study
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Account Planning Group - (UK), Grand Prix, 2019
Bodyform/Libresse, a brand of feminine hygiene products, campaigned in the UK to normalise discussions of periods, and women's bodies and establish itself as a vocal women's empowerment brand.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Microsoft, a multinational technology company, increased awareness and sales of the Xbox Design Lab by launching a new e-commerce platform that allowed gamers to buy and sell their own designs.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Police Now, an initiative to get young people into policing, helped tackle violent crime in the UK by launching TAKE:90, an initiative that encouraged anger management by taking 90 seconds to calm down.
Case Study
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Account Planning Group - (UK), Silver, 2019
Greenpeace, a non-governmental organisation, used a young, animated orangutan to turn a wall of ignorance around palm oil into front page news through an emotional film in the UK.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Metropolitan Police, a British police force, decreased moped crime and snatch-theft in the UK by launching a set of communications that primed moped riders to the risk of theft and prompted action.
Case Study
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Account Planning Group - (UK), Entrant, 2019
The Cybersmile Foundation, an anti-bullying non-profit, created a social experiment with Instagram influencer Chessie to bring cyberbullying to the forefront in the UK.
Case Study
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Account Planning Group - (UK), Entrant, 2019
ARMEDANGELS, a fashion label, re-framed the entire topic of sustainability in fashion in Germany causing an explosion in awareness for the brand.
Case Study
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Account Planning Group - (UK), Bronze, 2019
The United Nations, the intergovernmental organisation tasked with maintaining international peace and security, re-engaged with the world's people, reaching over 1.3 billion people with a campaign about The People's Seat, a seat at the UN representing the world's people.
Case Study
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Account Planning Group - (UK), Bronze, 2019
ASOS, an online fashion retailer, collaborated with Gen Z artists and activists to launch a new brand in the UK, making it the fourth highest selling brand on the ASOS platform during the campaign.
News
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17 October 2019
Even a business selling commodities can successfully use digital if it looks at this in the right way, according to a Tata Chemicals’ executive who believes the channel opens up opportunities for brands no matter the vertical.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Nike, a sportswear brand, encouraged young women in Milan to get into sport by highlighting their existing skills and creating spaces for them to participate comfortably.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Diesel, the high-end clothing brand, used the online hate the brand was receiving to fuel its latest fashion collection in the US.
Case Study
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Account Planning Group - (UK), Silver, 2019
Optrex, an eyecare brand, grew its market in the UK by launching a campaign showing a series of characters with screens for eyes, turning dry eyes into Screen Eyes.
Case Study
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Account Planning Group - (UK), Entrant, 2019
Tourism Ireland, a marketing body responsible for marketing the island of Ireland overseas, rebranded the country as Game of Thrones Territory, which led to a 51% increase in visitors.
