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SYDNEY: Advertising professionals in Australia are out of touch with the average citizen as regards lifestyle and media habits, which could be resulting in mistaken media buys, according to a new report.

News

MENLO PARK, CA: Mary Meeker, a consultant with Kleiner Perkins Caufield & Byers, released her annual presentation on internet trends this week, which predicted that internet adspend would surpass spending on TV within the next six months.

Article

This infographic is based on research from GlobalWebIndex, created with data from a survey of more than 19,000 tablet users - here defined as those who say they have accessed the internet on a tablet in the past month.

Research Paper

This paper details the findings of a study into consumer attitudes and awareness across Europe of the European Self-Regulatory Programme for Online Behavioural Advertising (OBA), a mechanism for consumers to control their preferences for online behavioural advertising.

News

LONDON: Facebook's suite of apps, including the flagship social network's own platform, WhatsApp, and Instagram, have pushed the communications and social media category to unprecedented dominance of the time users spend on apps, new research ...

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MUMBAI: Three-quarters (75%) of Indian consumers prefer to receive personalised ads and the majority (59%) regard online ads as more interesting and useful than those on traditional channels, such as TV and radio, a new survey has revealed.

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ORLANDO, FL: Dr Pepper Snapple Group, the soft drinks manufacturer, is seeking enhanced metrics to help maximise the impact of its marketing spend.

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GLOBAL: Close to half (46.8%) of the world's population, or around 3.5bn people, will be users of the internet this year, according to updated estimates from eMarketer.

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SYDNEY: Faced with a sharp decline in Australian media agency bookings in February, Facebook is meeting with both agencies and clients as it seeks to establish a "client council" to help it understand how it can do better.

Research Paper

This paper describes research for Pernod Ricard, the alcoholic drinks company, investigating Colombian consumers' online path to purchase of liquor and spirits brands.

Article

This infographic is based on research from GlobalWebIndex, in which more than 24,000 cinema goers from across the globe were surveyed on their internet habits.

Article

This report examines the significant rise of news consumption in the US in 2016, looking at reach, time spent with medium, most popular sources as well as demographic breakdowns.

News

NEW DELHI: There is an urgent need for the approach of media and marketing to evolve, according to a senior executive at Reckitt Benckiser, the UK consumer goods giant.

Article

This article explains how Reckitt Benckiser, a FMCG company in the health and homecare category, is evolving its media strategy for the digital age.

Research Paper

This paper explores how Etihad Airways, a UAE airline, looked at digital adoption in the Middle East and how it will change understandings of consumers.

News

SINGAPORE: Online consumers in Southeast Asia require fast-loading websites if they are to remain engaged and the majority value personalised web experiences, a new report has found.

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NEW YORK: Marketers are paying more attention to GIFs, those short looped videos that have become prevalent on social media, and are trying to work out how best to use them for brand communications.

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NEW YORK: Americans love their media and the extent to which they stream, binge-watch and use social networks has been revealed in a new report from Deloitte.

Article

This report details the digital behaviours and purchase journeys of vacation buyers, defined as those internet users aged 16–64 who say they intend to purchase a vacation abroad or at home within the next six months.

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SAN FRANCISCO: Online consumers in the US now spend five hours a day using their mobile devices, an increase of 20% compared to the fourth quarter of 2015, according to a new study.

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BANGKOK: Brands seeking to engage millennials in Asia are advised against treating them as a single entity and instead should recognise that those born in the 1980s and 1990s have distinct lifestyles and opinions.

Article

This article outlines trends set to shape India's marketing and advertising landscape in 2017, including government-led digitization initiatives, increased product demand in rural areas and homegrown brands with global ambitions.

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MENLO PARK, CA: Hard on the heels of Facebook's announcement it is taking steps to improve cross-channel comparability and third-party verification of data, it has agreed to undergo audits by the Media Rating Council.

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NEW DELHI: Following on its budget announcements designed to boost the rural Indian economy, the Government has approved a project aimed at making 60 million rural households digitally literate over the next two years.

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TOKYO: Smartphone usage is growing among older Japanese consumers, who are adopting an increasingly digital lifestyle, according to new research.