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Case Study

Traditional Indian sport kabaddi gained relevance through a carefully planned low-budget campaign.

News

LONDON: To grow their brand, UK mobile providers need to look beyond the small group of consumers actively seeking to move networks and address the widespread inertia that prevents most ever looking outside their existing relationships, two ...

Case Study

India is the fastest-growing telecoms market in the world and the second-largest globally, with government policies providing an open and conducive environment for telecoms operators and licences awarded on a regional basis.

Article

Over half of mobile users have stayed with their current network provider for at least three years and 54% of mobile users have never even explored another network's offers to consider switching.

News

LOS ANGELES: TOMS, the footwear and accessories brand, is tapping marketing resources such as digital data and “micro-influencers” as it endeavors to reach young consumers and niche audiences.

Article

TOMS, a socially-conscious shoe manufacturer, faced the challenge of forging a connection with younger buyers while retaining its core millennial audience.

Case Study

Scope, a pan-disability charity in England and Wales, created Mindful Monster character cards to attract new audiences and regular donors.

Case Study

The Economist, a British newspaper, used conversation of the 2017 UK snap general election to encourage people to subscribe to, or request a free copy of, the paper by utilising Snapchat, press ads and reactive outdoor.

Case Study

Warner Bros promoted its 'The LEGO Batman Movie' to people aged 16-34 in the UK by partnering with Channel 4 to take over continuity announcements.

Case Study

Turkcell's messaging and content app BiP used a media partnership approach to increase its active user base in Turkey.

Case Study

Arm & Hammer, an American manufacturer of household products, created a sample that offered strong visuals and a free balloon ride to convince UK consumers that its premium-priced toothpaste was worth purchasing.

Case Study

giffgaff, a mobile network operator, created an avoidable campaign in the UK in order to improve brand sentiment and consideration.

Case Study

Facebook, a social networking service, created a beauty advertisers tooklit to help brands identify the effect of mobiles on UK shoppers.

Case Study

Royal National Theatre, a publicly funded performing arts venue in the UK, used OOH, digital and search behaviour to secure the future of its theatre and better engage with its consumers.

Case Study

The National Trust, a conservation organisation in the UK, put value at the heart of its strategy and used more online channels to encourage new members to join and existing members to renew.

Case Study

Lexus UK, an automotive brand, created an experience purely through sound to advertise its new LC model car in the UK.

Case Study

The British Army used tagging technology, machine learning and AI to change its communication strategy and successfully increase applications among different target groups across the UK.

Case Study

Weetabix, a cereal brand, developed new insights into how people buy breakfast cereal in the UK, through research methods such as eye tracking, surveys and observation.

Case Study

Royal National Theatre, a publicly funded performing arts venue in the UK, attracted young ethnic minority audiences to its theatre by introducing a new play and using targeted door-to-door and OOH campaigns to reach them.

Case Study

Honest Brew, a craft beer brand, used direct mail in the UK to set a challenge to its consumers and help spread word of mouth of its product whilst on a small budget.

Case Study

Cargo handling company IAG Cargo attracted SME freight forwarders in the UK through an always-on loyalty programme tailored to their passion points.

Case Study

Through the launch of its new app, classified ads platform OLX took the opportunity to increase its market share in Indonesia.

Case Study

Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.

Case Study

London's black cabs raised awareness of the rebranded mytaxi app with a targeted digital OOH campaign to turn Uber's most hated feature of price-surging to their advantage.

Case Study

To drive relevance and sales in Spain, fast food McDonald's redesigned its app around its loyalty program My McDonald's.