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Case Study

Vacation rental marketplace HomeAway increased brand consideration in France, the UK and Germany by creating and listing on its website an apartment inside the Tour Eiffel.

Case Study

Multinational technology company IBM became America's #1 preferred IT vendor through a campaign that showed the potential of its cognitive system Watson.

News

LONDON: Marmite, the brand people either love or hate, opted for a PR-led approach with its latest campaign, based around the idea that consumers may be genetically predisposed in their taste preferences for the spread.

Case Study

Samsung, a multinational conglomerate, launched its new smartwatch, the Gear S3, in the UK over the Christmas period by showcasing its biometric data tracking technology through choir singers.

Case Study

Virgin Media, a multimedia company, introduced a ‘Corgi Cam’ to bring fans of Netflix’s ‘The Crown’ a unique look at its premiere in London's Leicester Square.

Case Study

The Sunday Times, a UK newspaper, presented its famous Rich List in a new and unexpected way, by placing the famous faces on the back of bucking rodeo bulls.

Case Study

Royal Mail, the UK postal service and courier company, drove a reappraisal of its brand, capturing data and sales in the process, by creating a collector’s edition set of 10 David Bowie stamps.

Case Study

Pride in London, an annual LGBT pride festival in the UK, decorated blue heritage plaques with LGBT+ flags to introduce influential community members who had championed the cause of diversity and acceptance.

Case Study

Honest Brew, a craft beer brand, used direct mail in the UK to set a challenge to its consumers and help spread word of mouth of its product whilst on a small budget.

Article

Through a genetic study uncovering the science behind love or hate for its product, UK brand Marmite launched a PR-heavy campaign that once again played on its "You either love it or hate it" message in a fresh way.

News

SINGAPORE: Encouraging young Singaporeans to invest in their financial health for the distant future can be a real challenge, but marketers are not afraid to think outside of the box.

Case Study

Cocks Not Glocks, a US non-profit student organization, changed the face of safety by creating an integrated campaign to draw awareness to recent "campus carry" legislation.

Case Study

Broadcaster NOW TV devised a social campaign that would raise anticipation for the new season of House of Cards in Italy.

Case Study

Channel 4, the UK broadcaster, used a fake product recall to raise awareness and viewership of the second series of TV show 'Humans'.

Case Study

Dominos, a large US pizza chain, used a mix of digital and traditional media platforms to create brand value with its 'Dominos Wedding Registry' campaign.

Case Study

Procter & Gamble created a Super Bowl TV and social media campaign in 2017 to mesh seamlessly with live game commentary and convince viewers to buy Tide detergent.

Case Study

Durex, the condom brand, increased usage among young people in India by launching a more discreet product.

Case Study

E-commerce giant Ali Group built an aggregator express delivery app in China and raised awareness of it through a live TV show and social influencers.

Case Study

Hostelworld, a hostel booking brand, successfully advertised hostels to young travellers with its 'Unexpected Guests' campaign that featured various celebrities and current events comedy.

Case Study

The Economist, the business magazine, optimised its face-to-face subscription sales in the UK by shocking people with PR activities based on the magazine's own articles.

Case Study

Tide, a US laundry detergent, used the Super Bowl and the internet to celebrate the brand and blur the lines between reality and advertisement.

Case Study

IBM, a technology platform, used fashion and artificial intelligence in 'The Cognitive Dress' campaign to reach US millennials.

Case Study

Archer, a home goods company for men, disrupted the crowded sports category in the US by creating 'The Biggest Sports Endorsement Deal of all Time' with a small budget.

Case Study

Sony Pictures Spain, an entertainment company, publicised the release of the new Ghostbusters film by creating an experiential action of a 'ghost train' on the metro in Spain.

Case Study

Nexans, a cable equipment company, created a knit sweater from its cables to showcase their flexibility and convince consumers in Sweden to buy its product over competitors.