Article
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WARC Best Practice, September 2017
This article provides guidance and reading on storytelling strategies, or the fashioning of events into a meaningful, relatable story for customers to identify with and remember.
Case Study
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European Association of Communications Agencies, Finalist, 2018
M&M's, a confectionery brand, used emotions around the true meaning of Christmas to increase penetration in Italy by 3.4% and 1.7% in Russia.
Case Study
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European Association of Communications Agencies, Gold, 2018
O2, a telecommunications services provider, reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do, increasing the brand's attribute of fighting for freedom in the telco market.
Case Study
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European Association of Communications Agencies, Finalist, 2018
Campofrío, a Spanish multinational food company, launched an online film and website to promote its brand across Spain during the Christmas period.
Case Study
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European Association of Communications Agencies, Finalist, 2018
Bolia, a Danish retailer of Scandinavian designed furniture, disrupted the traditionally conservative furniture category and leveraged the recession to gain market share and accelerate business growth.
Case Study
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European Association of Communications Agencies, Gold, 2018
Art Fund, a British charity, used emotional campaigning and its first ever film, to raise its sales performance of the National Art Pass.
Case Study
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European Association of Communications Agencies, Finalist, 2018
Huawei, a telecommunications company, change perceptions of the brand which led to a market share increase in the CEE region.
Case Study
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European Association of Communications Agencies, Bronze, 2018
Bolia, a Danish retailer of Scandinavian designed furniture, disrupted the traditionally conservative furniture category and leveraged the recession to gain market share and accelerate business growth.
Case Study
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European Association of Communications Agencies, Bronze, 2018
Sebastian International, a hair care brand, increased sales of its Twisted products for curly hair across Europe by breaking category conventions with curly hair crash tests.
Case Study
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European Association of Communications Agencies, Bronze, 2018
Nestlé, a food and drinks company, revitalised the FITNESS cereal brand to support women on the journey towards their achievements, which successfully reversed a sales decline in Europe.
Case Study
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European Association of Communications Agencies, Grand Prix, 2018
Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia to reverse visitor declines to Flanders Fields' WWI battlefields.
Case Study
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SABRE Awards, Gold, LATAM, Marketing To Consumer (New Product), 2018
Tequila Patrón, a brand of premium tequila, promoted brand authenticity and was able to obtain vast media coverage of its collaboration with renowned Mexican director Guillermo del Toro.
Case Study
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SABRE Awards, Gold, LATAM, Employee Communications, 2018
thyssenkrupp, an industrial engineering and steel production conglomerate, was able to reassure its stakeholders and employees of its business commitment to the South American region via an extensive media campaign.
Case Study
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SABRE Awards, Gold, LATAM, Influencer Marketing, 2018
Backus, a brewery, organised an event with digital influencers from South America, helping to improve brand/influencer relationships and spurring future projects.
Case Study
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SABRE Awards, Diamond, LATAM, Superior Achievement in Research and Planning, 2018
Mexico successfully promoted The Dual Year Germany-Mexico 2016-2017, an event to promote unity between the two nations, through a year-long campaign that involved branding and corporate image, public relations and social networks strategies.
Case Study
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SABRE Awards, Gold, LATAM, Mining/Extractive Industries, 2018
Pan American Energy (PAE), a private hydrocarbon-producing company in Argentina, celebrated its 20th Anniversary by launching a 360° campaign, which included the creation of a book to highlight the importance of hydrocarbon.
Case Study
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SABRE Awards, Gold, LATAM, Integrated Marketing, 2018
Intel, a technology company, promoted their brand with consumers in Brazil by producing video content that showed technology, creativity and empathy working together.
Case Study
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SABRE Awards, Gold, LATAM, Healthcare, 2018
Pfizer, an American pharmaceutical corporation, showed the Brazilian public that depression is treatable but often misunderstood, by creating a video of actors playing the role of someone with depression to highlight and help to stop stigma.
Case Study
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SABRE Awards, Gold, LATAM, Corporate Social Responsibility, 2018
Ananse, a fragrance technology company, invented a way for a book to repel disease-transmitting mosquitoes to limit the spread of potentially life-threatening diseases among children.
Case Study
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SABRE Awards, Gold, LATAM, Public Education, 2018
Pfizer, an American pharmaceutical corporation, promoted its Age Shamelessly campaign in Brazil with a series of online films that got old and young people to experience 'life firsts' together.
Case Study
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SABRE Awards, Gold, LATAM, Financial & Professional Services, 2018
Scotiabank, a multinational bank, increased brand favourability and positive reputation by creating a five-year reputation strategy and increasing communication between spokespersons and employees.
Case Study
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SABRE Awards, Diamond, LATAM, Superior Achievement in Measurement and Evaluation, 2018
Brazilian Association of Telecommunications Infrastructure (Abrintel), a group of telecommunication companies in Brazil, was able to raise awareness of the problem of limited cell service in São Paulo through their research.
Case Study
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SABRE Awards, Gold, LATAM, Argentina, 2018
Asociación Mutual Israelita Argentina (AMIA), an NGO, released 'Memoria AMIA', a seven-minute video showing popular Argentinian musicians performing the song 'La Memoria', which had a wide online reach.
Case Study
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SABRE Awards, Gold, LATAM, Consumer Products/Services, 2018
Pedigree, a pet food brand, launched Adoptafest in Mexico to encourage the public to adopt a dog through a digital activation and influencer outreach.
Case Study
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SABRE Awards, Gold, LATAM, Central America, 2018
Payless, a discount footwear retailer, raised donations and media attention for breast cancer by introducing the idea of nipple tattoos to people in Costa Rica.
