Get a demo Do I subscribe? News sign-up Sample reports

Personalisation

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

758 results found
Sort by

Article

This article details how marketers can use personalisation effectively, including which media work best and why a two-way conversation with the consumer is essential.

Article

With drivers seeing little to differentiate fuel retailers and being skeptical of loyalty schemes, Shell set out to make its Shell Drivers’ Club more relevant to members.

Article

Retailers attempting to keep up with the changing habits of shoppers face a new challenge in the shape of Gen Z, the first truly mobile-first generation.

Case Study

Age UK, the charity for older people, used an emotional video to increase awareness of the problem of loneliness among older people, and increase volunteering and donations.

Case Study

The University of Sydney, the Australian education institution, used programmatic and personalisation to increase postgraduate applications.

Case Study

Club Mahindra, a holidays company, used a TV ad integrated with mobile ads to increase holiday bookings in India.

Case Study

Telco Sprint launched a chatbot-based game in Facebook Messenger to drive positive engagement with the Latino market in the US.

Case Study

Thai Dog House and Soi Dog Foundation, the biggest dog shelter in Thailand, increased dog adoptions by 130% with an unusual pet matching website.

Article

Coca-Cola, the soft drinks giant, believes its Freestyle machines – which allow consumers to pick between, and mix, over 150 beverage flavors – offer numerous possibilities for driving growth.

Opinion

In the pursuit of greater personalisation, we’re crossing the boundary between clever and creepy. We have reached advertising’s ‘uncanny valley’ - when technology becomes so human-like that it makes people uneasy – argues UM’s Michael Hanbury-Williams.

News

US/EUROPE: Consumers increasingly understand the value exchange involved when they give up their data to brands but a significant proportion feel they aren’t getting the personalization benefits they have come to expect, a study suggests.

Case Study

Aric Guité, the Canadian photographer, used imitation and Instagram to capture the attention of Toronto-based art directors.

Case Study

Mac’s Convenience Stores, the Canadian store chain, developed branded Snapchat filters to engage young Canadians with its Mac’s Froster ice cold drink product.

Case Study

Budweiser, the American beer brand, turned a physical product into media to increase sales among hockey enthusiasts in Canada.

News

SYDNEY: Loyalty marketing and retargeting is no longer enough in the era of ‘mass personalisation’, according to a senior agency executive in Australia.

Article

Offers insight into how brands and agencies alike can prioritise effective data collection and management in the 'mass personalisation' era of marketing.

Article

Dunkin' Brands, the owner of Dunkin' Donuts and Baskin-Robbins, is using artificial intelligence as a powerful tool to understand consumers and build its business.

Article

Kimberly-Clark, the healthcare and personal care company, has found that "nudge" marketing can exert a powerful impact on consumers.

Article

Outlines six key global retail trends and explores their impact on the fast–changing Thai retail landscape.

Case Study

Turkcell, the Turkish mobile phone network, promoted its music streaming app, Fizy, with interactive banner ads which promoted mood-based playlists.

Case Study

Premium baby formula Nutrilon Royal increased its sales in Jakarta launching a targeted price reduction campaign.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain Q3 of 2017.

Case Study

Sony Pictures, an American entertainment company, put together an interactive OOH campaign that introduced the characters of its new film, The Emoji Movie, in a fun and creative way.

Article

Mercedes-Benz, the automaker, employed an innovative storytelling approach to help explain its complex 4MATIC four-wheel drive system.

News

NEW YORK: A significant proportion of consumers are open to brands that use intelligent technology to personalise experiences, but establishing digital trust is crucial if consumers are to be won over, a new survey has found.