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Article

In an e-commerce market dominated by Tencent and Alibaba, Nike China drove traffic to its website and increased conversions by rethinking how it rewarded online publishers.

Case Study

Sportswear brand Reebok used a multimedia strategy to change the sexist nature of the narrative for women's fitness in India and close the gap on market-leader Nike.

Case Study

Sportswear manufacturer adidas launched a campaign to support disabled athletes in India.

Gunn Report

Contains the creative for the 'Inspiring The Athlete Within Every Woman' campaign for Nike by the agency Mindshare in Bangalore.

Article

Advancing the digital-marketing agenda inside large companies is often a complex task, and thus requires a carefully considered approach.

News

PITTSBURGH, PENN: The decision of leading gunseller Dick’s Sporting Goods to stop selling assault rifles or selling any guns to people under the age of 21 has added momentum to the gun control movement and may encourage more brands to take a ...

News

NEW YORK: New Balance, the sporting goods company, believes that reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer ...

News

SINGAPORE/MUMBAI: Physical retail stores can be a powerful part of a brand’s e-commerce strategy, according to the CMO of ‎IBM in ASEAN.

Article

New Balance, the sportswear manufacturer, has adopted a nuanced strategy as it seeks to reach youthful "gamechangers" who have the power to influence broader perceptions of its brand.

Article

Puma used data efficiently to create an end-to-end e-commerce solution that built on its existing retail infrastructure in India.

Case Study

Under Armour, the sports apparel brand, used social media and content featuring six athletes to target American women aged 18-34.

News

LOS ANGELES: Fabletics, an activewear brand co-founded by actress and fitness guru Kate Hudson, has drawn major benefits from expanding beyond its online roots and opening bricks-and-mortar stores.

Article

TechStyle, the online fashion retailer, has gleaned several advantages from taking its successful Fabletics activewear brand into brick-and-mortar retail stores.

Article

This Company Profile from Euromonitor provides key details and analysis of Under Armour.

Case Study

Polartec, the US polar fleece manufacturer, partnered with a famous cyclist to raise awareness of their products’ utility for cyclists in Europe.

News

PORTLAND, ORE: Nike is to focus on a small number of premium retail partnerships and its own direct-to-consumer efforts in the future as the sportswear brand seeks to hit a target of $50bn in sales within five years.

Case Study

Reebok, the sports apparel brand, increased sales to Indian women by focussing on the benefits of exercise for mental strength in a TV ad and social media campaign.

Case Study

Nike, the sportswear brand, created Nike On Demand, to re-engage with young athletes in Germany and compete with its top competitor in the country, adidas.

Case Study

Sport retailer adidas launched new women's running shoe UltraBoost X in India by organising a run interspersed with talks and events.

Case Study

Adidas, a sportswear brand, launched a campaign in MENA to increase awareness of the new adidas NMD range and drive footfall to adidas stores, engaging audiences.

Case Study

Nike, a sports brand, encouraged young teens, particularly girls, to start playing sport by creating a music video and audio track, 'Da Da Ding'.

Case Study

Nike, the American sports apparel and equipment manufacturer, increased brand engagement in India by using influencers on dating apps.

Case Study

Nike, the sports apparel and equipment manufacturer, used a mobile message service on WhatsApp to motivate its young consumers in Germany.

Case Study

This case study looks at how Nike, the sportswear brand, got India's youth moving again by focusing on young women who face more barriers in playing sports.

Case Study

This case study details how Nike, the sportswear brand, launched NBA superstar Kevin Durant's new shoes, the KD9s, in China by inviting NBA2K (an online video game) players to compete for the chance to represent China against Kevin himself.