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Case Study

This case study explains how sports clothing brand Under Armour worked with swimmer Michael Phelps to produce an emotional video and increase sales in the US.

Case Study

This case study explains how Adidas, the sports brand, used an inspiring message targeting teens around the world to launch its new NMD shoes.

Case Study

This case study describes how sports brand adidas Football used online episodic content in a global campaign to strengthen its association with the UEFA Champions League and appeal to an audience of young football fans.

News

CHICAGO: Russell Athletic, the sporting apparel group, enjoyed marketing success by subverting category norms and focusing on unlucky losers rather than triumphant winners.

Article

This event report outlines how Russell Athletic, the sporting apparel brand, found success by flipping traditional category conventions.

News

MONZA: Adidas has congratulated its rival Nike and Kenyan runner Eliud Kipchoge after the latter narrowly missed out on a an attempt to break the two-hour barrier for running a marathon.

Case Study

This case study describes how Nike, the US sportswear manufacturer, motivated young athletes to visit Nike.com for their annual "Gear Up Day" that equips people for the upcoming season.

Article

This event report outlines how Nike, the sporting goods group, is using messaging apps to engage consumers.

Case Study

This case study details how Adidas, a shoe and clothing manufacturer, launched its Adidas Originals in its 'Your Future is not My Future' campaign in the United States.

Case Study

This case study shows how Under Armour, the sportswear brand, promoted the release of its Curry 2.5 shoe in the US by making the Stephen Curry character in an NBA video game ultra-powerful for a limited time.

Case Study

This case study shows how Wildcraft, an outdoor gear brand, increased sales in India by using a location-based digital content campaign.

Case Study

This case study describes how the use of the right strategic idea helped Corinthians, probably the best-loved football team in Sao Paulo, Brazil, sell more team jerseys than ever before in Brazil.

Case Study

This case study describes how Nike, an international sports brand, gave runners of all levels a fun and easy way to run faster and longer, with Nike+ Pace Stations, a new feature of its Nike+ Running iOS mobile app.

Case Study

This case study describes how Nike, a US sports brand, used innovation to inspire its target audience and got them excited about the launch of the new Turkish National Jersey, produced by Nike, during the Turkish National Team friendly games before the Euro Cup.

News

MANCHESTER: The summer football transfer saga that eventually saw Paul Pogba move from Juventus to Manchester United for a world-record fee provided a unique activation opportunity for Adidas.

Case Study

This case study relates footwear manufacturer New Balance's campaign to celebrate runners' strength on the platform of its home city's marathon in Boston, USA.

Article

This Company Profile from Euromonitor provides key details and analysis of Under Armour. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the clothing and accessories market.

News

CANNES: adidas believes its positioning as the "creator" brand can serve as a connection point to its history, help it stand out in a competitive marketplace, and also fuel cutting-edge innovation.

Article

This event report outlines how adidas, the sporting goods group, has "reset" its brand strategy to engage with consumers in new ways.

Case Study

This case study shows how Under Armour, a sports gear brand, developed a multi-channel campaign for its newly created female focus sportswear line.

Case Study

This case study details a campaign from adidas, the German sportswear brand, to make their 45 year-old original shoe into the superstar of 2015 by putting a new angle on celebrity culture.

News

NEW YORK: adidas, the sporting-goods group, has shown how brands can effectively "crash the party" by generating major traction at the NFL Scouting Combine in each of the last four years, despite not being an official sponsor of the event.

Case Study

This case study describes how Adidas, a sportswear brand, created a treadmill 'vending machine' to launch its new running boot in exercise-averse UAE.

Case Study

This case study describes how adidas, a leading sports brand in Hong Kong, created a sports hub to maintain its position as market leader.

News

BALTIMORE, MD: Under Armour, the sports apparel group, has posted healthy first quarter revenues that were boosted by celebrity endorsement, but the brand now also wants to focus on its growing popularity among women.