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News

NEW ORLEANS: Shinola, the lifestyle brand, has built loyalty through “The Foundry”, a members only group enjoying benefits such as seeing and buying products before official launch, exclusive offers, and private online shopping events.

Article

Shinola, the luxury brand, uses an exclusive membership program to bring a new level of personalization to its relationships with its best customers.

Case Study

Heist Tights, a hosiery brand, created a socially responsible campaign in the UK that pushed back against the objectification of women in advertising.

Article

This article outlines eight retail trends that are likely to shape Australian retail in 2018.

Article

This Company Profile from Euromonitor provides key details and analysis of Pandora A/S, the jewellery manufacturer.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury accessories company, Tiffany & Co.

Case Study

Watch brand Titan used a multimedia strategy to launch its smartwatch in India.

Case Study

Aristocrat, one of India's oldest utility luggage brands, created an innovative direct response campaign to re-position itself as a youthful brand.

News

TOKYO: While eyewear remains a luxury purchase for many Asian consumers, Japanese discount retailers, including Owndays and Zoff, see an opportunity to enter the market with a streamlined model similar to that of Uniqlo.

Case Study

This case study explains how Fitbit, a fitness wearable tracker brand, maintained its position as the market leader in wearable fitness with its 'fit for all' campaign.

Article

This article looks at how an Indian brand, Lechal, has come to the forefront of the movement to integrate fashion and technology with its line of interactive haptic footwear.

Article

This event report outlines how Foster Grant, the eyewear brand, has built deeper bonds with consumers by tapping into more emotional connection points.

Case Study

This case study explains how MILO, a milk based drink, created an app to help parents monitor their children's activity levels and food intake to increase the brand's relevance in the Philippines.

Case Study

This case study explains how Bijoux Indiscrets, an erotic products company, used research, a video and PR to start a conversation with Spanish women.

Article

This event report outlines how Under Armour, the sports group, is tapping digital data to build its brand and business.

Article

As the wearable technology category gathers pace, digital research specialist Clicked uses findings from its biannual tracker to identify the trends and opportunities for brands in the category.

News

BOSTON, MA: Rolex, The Walt Disney Company and Google are the companies which possess the best corporate reputations in the eyes of consumers, according to a new study.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel and accessories company, Burberry.

Article

This Company Profile from Euromonitor provides key details and analysis of luxury apparel, wines and spirits and beauty company, LVMH, the owner of brands such as Dom Pérignon, Christian Dior and Donna Karan.

Article

This Company Profile from Euromonitor provides key details and analysis of Kering SA, the owner of brands such as Gucci, Balenciaga, and Alexander McQueen.

Case Study

This case demonstrates how Delchmann, Europe's biggest shoe retailer from Germany, added a new emotional dimension to its predominantly rational brand, establishing it as a vendor of fashionable shoes.

Case Study

This case study describes how Titan Raga, a women's watch brand in India, reinterpreted its core values to reconnect with contemporary women and increase sales.

Case Study

This case study describes how Crocs, a casual shoe brand, used its signature design to reinvent itself as a fun brand, and reignite consumer love.

Case Study

This case study explains how Durex, the condom brand, successfully launched its new range of sex toys in the UK.

Article

This article details global adspend in clothing and accessories, which declined by 0.3% to reach $2.4bn in Q1 2015.