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Article

A regional overview of womenswear in Western Europe, with an analysis of key companies and brands and forecast projections for the future of the category.

News

ASIA-PACIFIC: The fashion industry continues to diversify into digital and away from its long relationship with traditional media such as glossy magazines, with social media influencers emerging as a “natural destination” for fashion ...

Article

Fashion brands are diversifying their marketing strategies away from print as social media and influencers offer new opportunities to capture millennial shoppers.

Article

'Conscious marketing' entails building a business with a higher purpose that can deliver both sustainability and profitability, something that footwear brand TOMS has achieved in a relatively short period.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

News

ORLANDO, FL: Deckers Brands, the owner of the UGG brand of boots, has seen significant benefits from giving its product designers a truly immersive view of consumers.

Article

UGG, an iconic footwear line owned by Deckers Brands, has used consumer insights to further strengthen a brand that boasts almost unique levels of enduring appeal.

News

LOS ANGELES: TOMS, the footwear and accessories brand, is tapping marketing resources such as digital data and “micro-influencers” as it endeavors to reach young consumers and niche audiences.

Article

TOMS, a socially-conscious shoe manufacturer, faced the challenge of forging a connection with younger buyers while retaining its core millennial audience.

Article

This Company Profile from Euromonitor provides key details and analysis of Fast Retailing Co Ltd, the owner of brands including Uniqlo and Comptoir des Cotonniers.

Article

This Company Profile from Euromonitor provides key details and analysis of ASOS, the online fashion and beauty store.

Case Study

Levi Strauss jeans relaunched an old jeans series in India with zero paid media through a social media campaign featuring inspirational women.

Case Study

Denim brand Levi's used a multimedia approach to inspire a co-creation campaign to connect with millennials in China.

Case Study

Zivame, a lingerie brand, increased sales among Indian women by developing a discreet online sales platform.

Case Study

Luxury bespoke tailoring brand Raymond Made to Measure launched a multichannel strategy to boost sales and the tailoring category as a whole, in India.

Case Study

Men's suiting brand Raymond Limited championed women in an eye-catching Father's Day campaign on social media.

News

NEW YORK: Ownership may be going out of fashion, as a brand set up eight years ago to rent out formal women’s wear now eyes more customers, and is trialling a method of encouraging consumers to use rented clothes more often.

Case Study

GAP, a clothing brand, increased sales during Chinese New Year by giving away coupons on its WeChat moment ad in China.

Case Study

This campaign explains how Levi's, a fashion brand, engaged with Chinese youths by inspiring them to create their own version of the Levi's 'We Are Original' campaign.

Article

This event report outlines how Aditya Birla Group, the conglomerate, built its Liva apparel brand based on marketing insights.

Article

This report offers a global outlook for the apparel and footwear market, examining the performance of its various categories comparatively, against other consumer industries and across regions and markets.

Case Study

This case study shows how Woodland, an outdoor apparel brand, successfully engaged users using a Halloween-themed social media filtered image campaign in India.

Case Study

Crocs, the shoe brand, partnered with a fashion designer to appear at London Fashion Week in order to legitimise the secret love many consumers in the UK hold for their product.

Case Study

Timberland, an outdoor wear retailer, increased brand awareness and affinity in the US by releasing a communications campaign focused on its sustainable resources practices in Haiti.

Case Study

Wrangler Network, an online publisher, used a partnership with a music company to broaden its appeal and grow its audience in the US.