Fiona Blades, Doug Pulick and Sarah Barasch, WARC Webinars, March 2019
Fiona Blades, president and chief experience officer at MESH Experience, Doug Pulick, SVP of research at National CineMedia and Sarah Barasch, SVP of insights and measurement at Screenvision Media, analyse how cinema compares to all other touchpoints.
RIYADH: Ending Saudi Arabia’s 35-year ban on cinema theatres is one of the liberalising reforms attributed to Crown Prince Mohammed bin Salman and international cinema brands have been quick to respond to the opportunity.
MUMBAI: Not only do India's cinema audiences tend to be young and affluent – an attractive demographic for brands – they are also more likely to pay attention to ads in this medium than on television, a new study says.
DELHI: After a lacklustre couple of years for Indian cinema, a brace of blockbuster movies is helping to boost the industry's fortunes, at the same time a forecast growth of 15% in cinema advertising revenues hints at the new opportunities for ...
LOS ANGELES: Disney has become the first studio to pass the $7bn mark for global box office receipts thanks to the success of its brands including Lucasfilm, the makers of the Star Wars franchise, and Marvel, the producer of superhero stories.
Franck Sarrazit and Gerardo Fuksman, KANTAR TNS, In Focus, June 2013
This article looks at how marketers can create or change consumer habits. It explains, from a psychological perspective, what habits are and how they are triggered and uses the study of eating popcorn in cinemas to demonstrate the importance of context.
The cinema offers a good opportunity to reach a younger audience across the globe. The “cinema experience”, with its shared nature, tends to lead to greater attention being paid to advertising, making it more memorable, so cinema ads can boost the impact of a TV campaign.
The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.