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Cinema audiences

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News

DELHI: After a lacklustre couple of years for Indian cinema, a brace of blockbuster movies is helping to boost the industry's fortunes, at the same time a forecast growth of 15% in cinema advertising revenues hints at the new opportunities for ...

Article

This infographic is based on research from GlobalWebIndex, in which more than 24,000 cinema goers from across the globe were surveyed on their internet habits.

News

LOS ANGELES: Disney has become the first studio to pass the $7bn mark for global box office receipts thanks to the success of its brands including Lucasfilm, the makers of the Star Wars franchise, and Marvel, the producer of superhero stories.

Article

This Warc webinar presents new, unpublished research from MESH and National CineMedia about the impact of cinema advertising.

Article

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Article

This article discusses cinema visitor numbers in the UK, finding that numbers continue to grow and that engagement is high.

Article

This article discusses the rise of cinema-going amongst the over-55s and analyses how advertisers should adapt to his development.

Article

This article looks at how marketers can create or change consumer habits. It explains, from a psychological perspective, what habits are and how they are triggered and uses the study of eating popcorn in cinemas to demonstrate the importance of context.

Article

This article highlights how American consumers use media channels throughout their day, using data from USA TouchPoints.

Article

For the February 2011 Admap edition, Adstats covers admission trends and advertising spend in cinema, which is forecast to grow 3.7%.

Article

The cinema offers a good opportunity to reach a younger audience across the globe. The “cinema experience”, with its shared nature, tends to lead to greater attention being paid to advertising, making it more memorable, so cinema ads can boost the impact of a TV campaign.

Article

By 1984, the cinema audience had been almost wiped out by TV, tacky and vanishing theatres and some pretty bad films.