SINGAPORE: PropertyGuru, the Singapore-based real estate site, claims to have increased its media effectiveness by almost one third through the adoption of a continuous measurement approach to brand equity.
Direct Marketing Association - US, Runner Up, Business Products and Services, 2017
e-bolighandel, a digital platform where banks, real estate agents and lawyers co-operate on the sale of real estate, convinced lawyers in Denmark to sign up for the solution by sending them return mail showing them the real estate market has moved.
Luke Brown, Angela Smith and Adam Shar, WARC Media Awards, Grand Prix and Special Award for Data-Driven Insight, Best Use of Data, 2016
This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.
This case study describes how the property company AMF Fastigheter in Stockholm attracted tenants for the 62 000 m2 Urban Escape offices and justified some of the city's highest fees with the help of a pair of virtual reality goggles and a free app.
The Communications Council, Gold, Silver and Bronze, Australian Effie Awards, 2016
This case study covers a campaign from Narellan, one of Australia's largest pool builders, that leveraged first and third-party data to identify the tipping point from consideration to sale, increasing leads and sales.
The Communications Council, Bronze, Australian Effie Awards, 2016
This case study describes a campaign from USG Boral, an Australian building supplies company that launched its new plasterboard product as a challenger by encouraging behaviour change in the target audience.
Cannes Creative Lions, Creative Effectiveness Lions, 2016
This case study demonstrates how Kamoi Kamoshi Co., Ltd., one of the largest producers of industrial Washi (Japanese paper) tapes in Japan, used an exhibition in a creative way to introduce a new product category, and increase sales and social media shares.
Colin Shaw, Admap Magazine, April 2018, pp. 16-19
Many organisations jumped on the customer experience bandwagon without a comprehensive understanding of what a customer experience is and as a result, don’t know what it takes to improve a customer experience, let alone how to take it to the next level.