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Article

Land O’Lakes, the food and agriculture company, has enhanced connections with various audiences by helping change perceptions and embracing brand purpose.

News

VANCOUVER: Lucara Diamond, a Canadian firm, has announced its acquisition of a blockchain platform with the potential to match rough diamond production with polished demand, as an industry that has long struggled with traceability suggests where ...

Case Study

Lund Halsey, a control room designer and manufacturer, modernised its image to maintain its market share and increase sales in the UAE.

Case Study

Thorn, a lighting brand from the parent company Zumtobel Group, launched its new range of LED lighting by illustrating its products as characters.

Case Study

James Heal, the UK textile testing equipment manufacturer, redesigned its brand to focus on the quality of its products to increase turnover and profit.

Article

General Electric, the industrial conglomerate, successfully used branded content to show off its credentials as an innovator and a pioneer in the renewable-energy revolution.

Research Paper

The UK Structured Products Association (UKSPA) undertook an iterative programme of market research to address the regulator's concerns following a review of the structured products market by the FCA (Financial Conduct Authroity).

Case Study

Ambuja Cement used TV, social media and celebrity endorsement to re-establish its core benefit of "strength" in the Indian market.

Case Study

Tata Salt, an Indian salt brand, wanted to increase brand awareness and communicate the benefits of its products in places where large numbers of rural people congregate.

Case Study

Nexans, a cable equipment company, created a knit sweater from its cables to showcase their flexibility and convince consumers in Sweden to buy its product over competitors.

Case Study

The Chemours Company, an American chemical company, turned the periodic table into a musical video series to celebrate National Chemistry Week and inspire children, parents and teachers across America.

Case Study

Struers, a manufacturer of metal preparation and analysis equipment, created a holistic Lead Enginge that connects diverse databases together in order to generate new and better leads for sales globally.

Case Study

Aditya Birla Group (ABG), an industrial multinational conglomerate, used Snapchat's 'Discovery' feature to successfully increase brand awareness globally.

Case Study

JSW Group, an Indian business conglomerate, cheered on its Olympic athletes for Rio 2016 by creating a digital platform and video ad that sparked social buzz.

Case Study

LIXIL SATO, a sanitation company based in Japan, used a report and a PR strategy to boost its position as a thought leader on sanitation across Africa and Asia.

Case Study

This case study explains how BASF, a global manufacturer of crop protection products, radically reconsidered its brand and the people it serves through its 'Grow Smart' campaign in the US.

Case Study

Honeywell, the engineering and technology giant, improved its reputation in India by supporting a programme to deliver clean water to people.

Case Study

TeamIndus, a private Indian aerospace startup on a mission to land on the moon built awareness and established credentials by utilising social media.

Case Study

Indian tractor manufacturer Mahindra & Mahindra synchronized the launch of its farming equipment initiative with the sowing/harvesting season to get farmers' attention.

News

CHICAGO: Aditya Birla Group, the conglomerate, has successfully advanced a customer-centric agenda by focusing on the idea of the "bosstomer".

Article

This article outlines how Aditya Birla Group, the conglomerate, drove a customer-centric transformation in its strategy.

Case Study

This case study shows how Benda Kogyo, a car parts manufacturer, developed an internal campaign to celebrate the brand's 50th birthday and streamline its business throughout its branches across Asia.

Case Study

This case study describes how technology company Lockheed Martin connected with STEM students in the US, through a group virtual reality experience.

Case Study

This case study shows how Morton Salt, a snow and ice melting salt company, shifted the focus of its product from a weather necessity to a pet must-have with the US 'Safe-t-pet – A Safer Winter For All' campaign.

Case Study

This case study shows how Lockheed Martin, a space exploration brand, created the first group virtual reality experience with its 'Field Trip to Mars' campaign in the US.