SABRE Awards, Africa, Corporate Social Responsibility, Gold, 2019
Multichoice Kenya, an entertainment company, launched a series of events and press releases to increase awareness of its Multichoice Talent Factory (MTF), which aims to increase production of local film content in Africa and improve employment rates.
MRS Awards, Finalist, Jeremy Bullmore Award for Creative Development, 2017
Capita plc, a British business process outsourcing company, used interviews and group discussions to identify whether the British Army's 'This is Belonging' campaign was resonant with diverse audiences.
When it comes to addressing the work-life balance, Malcolm White believes advertising should take a leaf out of William Morris’s book and find ways to make work more satisfying, instead of just encouraging people to work more flexibly.
Advertising is a talent business, but advertising and marketing isn’t the pull it once was, so, Gareth Kay argues, creative companies need to build more stimulating working environments to attract the most interesting people.
SABRE Awards, Gold, North America, Professional Service Firms, 2017
Adecco, a recruitment and staffing company, optimised the data it collected from two already instated company practices, to create buzz around its findings about the US job market and position itself as a recruitment thought leader.
Nisha Kapoor, Mithun Mukherjee, Alisha Gupta and Disha Baral, WARC Prize for Social Strategy, Entrant, 2016
This case study demonstrates how Monster, one of the largest employment websites in the world, generated quality jobseekers' registrations in India with the help of targeted creative ads, messaging and the online medium.
Sean Merriweather and Raymond Pettit, Ph.D., ARF Experiential Learning, Audience Measurement 9.0, June 2014
This article presents learnings from a multi-platform partnership between Pivot, a US cable channel, and Monster, a jobs search website, to determine the contribution of content marketing to the Monster brand.
Matt Wyatt, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Purplebricks, an online estate agent, increased its brand consideration and website traffic by launching a series of TV commercials that showed how an unconventional choice like Purplebricks could save people from 'commisery'.
SABRE Awards, Gold, APAC, Public Education, 2018
PACE, the PET Packaging Association for a Clean Environment, encouraged people in India to support its PET bottle movement and the notion of recycling by personalising the issue through a video and digital campaign.