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Case Study

This case study shows how Badger and Winters, an advertising agency, successfully initiated change globally towards the non-objectification of women in advertising, by directly targeting the industry with powerful campaign films.

Case Study

This case study explains how social justice firm Maurice Blackburn used an integrated storytelling campaign to raise awareness of its work in Australia.

News

CHICAGO: Medidata was named as "Corporate Marketer of the Year" at the 2017 B2 Awards, an annual competition which recognises excellence and strong performance in business-to-business marketing.

Case Study

This case study describes how Cambridge Analytica, a UK-based data firm, affected Donald Trump's election chances against Hillary Clinton by identifying a group of previously democratic female voters who were persuaded with an ad spot about Trump's opponent, "Can't Run Her House".

Case Study

This case study describes how Wilson Browne solicitors, specialising in private client and commercial law, rebranded itself in the United Kingdom having left a national umbrella network.

Case Study

This case study details how What3words, a geocoding system for the simple communication of location, targeted developing countries in Africa without reliable addressing systems.

Case Study

This case study demonstrates how FedEx, one of the biggest courier delivery service companies in the world, achieved a stronger connection with Millennials in the US by focusing its communications around what matters to its target audience.

Case Study

This case study explores how the Belgian branch of JC Decaux, the OOH media owner, showed marketing directors that outdoor is still effective, by putting a photo of each targeted marketing director on a billboard.

Case Study

This case study describes how CloudPay, global payroll solution, rebranded to position itself as a next-generation innovator in the sector.

Case Study

This case study describes how the Asia-Pacific Economic Cooperation CEO Summit used economic data to create a new brand identity for 2015's event in the Philippines.

Case Study

This case study shows how Moving Walls, a digital billboards brand, introduced itself to the Malaysian market using a large-scale billboard campaign across the country.

Case Study

This case study describes how Bursa Malaysia, Malaysia's national stock exchange, repackaged and simplified stock trading for Millennials with a disruptive idea that combined investment experts and social influencers.

Case Study

This case study explains how Service Experts, a heating and air conditioning company, used an integrated campaign to increase summer sales in North America.

Case Study

This case study explains how JC Decaux, the outdoor media owner, used its own billboards to engage marketing directors in Belgium.

Case Study

This case study explains how Godrej Security Solutions, a leading Indian provider of home safes, set out to overturn old myths about spirits and show how important home security is.

Case Study

This case study demonstrates how DHL Africa, which is part of the world's leading postal and logistics company, Deutsche Post DHL Group, leveraged its Official Logistics Partner for Rugby World Cup 2015 status in Africa.

Case Study

This case study looks at how TECGEN, the protective clothing brand, used the Fire category's largest trade show to bring a newcomer brand to the field, leveraging the fact that the brand's clothing could be used on 90% of firefighters' calls.

Case Study

This case study describes how Opera Mediaworks and comScore undertook a native video ad effectiveness study in order to provide key best practices for native mobile video.

Case Study

This case study describes an experimental new event concept – MUSE – in Boston, USA, to showcase new developments in healthcare, which led to MUSE's expansion to other US cities.

Case Study

This case study describes how Mitie Catering Services (MCS) successfully relaunched as Gather & Gather (G&G) with a new brand positioning and design at its core.

Case Study

This case study explains how Pearlfisher, a London-based creative design agency, hosted a pop-up ball pit at Christmas as an instigator for creative thinking, a channel for charitable giving, a driver for brand awareness and a case study in the power of play.

Article

This event report addresses why consumers share brand and publisher content on social media, based on data and insights from Shareablee.

Case Study

This case study describes how Fiera Milano, the trade fair organiser, renewed interest in the Borsa Internazionale del Turismo (Bit), an event that brings together tour operators from around the world.

Case Study

This case study demonstrates how Edenred, a company that provides prepaid corporate services, promoted its Ticket Junior product in the Czech Republic.

Case Study

This case study shows how JC Decaux, the outdoor advertising company, focused upon the digital evolution of its products to generate business leads and stay ahead of its main competitor in Belgium.