Get a demo Do I subscribe? News sign-up Sample reports

Brand & customer experience

Search in

Show only

Date Range

Search within

Industry Sector

Brand

Country

Source

365 results found
Sort by

Article

This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.

Article

Delivery Hero, the company behind restaurant delivery brands such as Hungry House, drilled down into not only the consumer’s experience, but the drivers’ and restaurants’ in order to smooth the journey and ensure loyalty.

News

LOS ANGELES, CA: The US National Basketball Association sells the experience of games, but the disparity between watching the game on television and watching it courtside is falling away, as the league experiments with new visual media following a ...

News

LONDON: Brands like Facebook, Twitter, and Airbnb successfully deliver on their stated purpose and their expression of a purpose, but new research says they are failing on other measures, including integrity.

Article

Explains the importance of the role of shopper marketing and looks at ways that brands can maximise their strategies in order to improve results.
Countdown Clock
Just 41 days left to enter the WARC Prize for MENA Strategy

Article

Explores the current thinking and writing on the subject of customer-centricity, the ethos that places good service and customer-experience at the heart of a brand's strategy.

Opinion

Customer experience and/or experience design have emerged as a discipline that many agencies, especially digital ones, are moving to offer but, Faris Yakob warns, experience cannot entirely replace brand communications.

Opinion

Experience is the battleground for brands today, says Mark Sherwin of Accenture Interactive, with c onsumers and business buyers able to pick and choose more freely than ever.

Opinion

Customer experience (CX) is set to be one of this year’s dominant business trends. But what does it mean and how can you do it? WARC heard John Sills, an expert on creating compelling experiences, explain why it’s so much more than a digital trend.

Article

Arsenal football club and agency partner AKQA built a skill for Amazon's Echo that allows users to engage with the club in a new way, but one familiar enough to become a habit.

Opinion

Resisting the urge to make predictions for the year ahead, Gareth Kay offers up three wishes that he hopes will happen this year, in order to move towards creating a more robust and vital marketing industry.

News

LONDON: As customer experience – increasingly based on digital interactions – becomes a competitive differentiator, brands need to assess their current capabilities and understand where they may need to make changes, according to an ...

Article

Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive.

Article

Discusses how brands can move beyond the latest AI trend and create a chatbot that customers will actually use, by prioritizing useful functionality and guided options.

Article

This article explores how best to utilise the omnichannel model to offer seamless shopping experiences to customers.

Article

Macy’s is one of the world’s most iconic traditional retail brands, but its push into the Chinese market required an entirely different approach with mobile, e-commerce and VR at the fore.

Article

In a world of vanishing technology, where calls can be made and delivered to any device, what does the future hold for the humble mobile network provider in a world of handset contracts?

Article

Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.

Article

Facebook, the social-media company, believes that changing consumer habits require a rigorous response from all members of the marketing ecosystem.

Article

Minor League Baseball (MiLB), the sports league, has established an ambitious growth agenda as it seeks to build fan numbers and engagement for 160 professional teams.

Article

The functionality of customer experience has been overly prioritised and brands need to build emotion and feeling back into customer experiences.

Article

This annual report by J Walter Thompson Intelligence charts 10 emerging trends across 10 sectors that will shape marketing globally in 2018, spanning culture, tech, travel and more.

Opinion

Heather Dansie, associate research director at Publicis Media, discusses why experience is core to a Christmas strategy and what brands can do to truly embrace the festive season.

Article

Shinola, the luxury brand, uses an exclusive membership program to bring a new level of personalization to its relationships with its best customers.

News

GLOBAL: Data, customer experience and artificial intelligence are among the areas that both agencies and brands plan on prioritising in 2018, which promises to be a year of digital transformation, according to an exclusive survey by WARC.