Article
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John Sills, WARC Best Practice, October 2018
Explores several strategies for companies wishing to utilise customer feedback, so they can make effective, ongoing improvements.
Article
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WARC Best Practice, June 2018
Explores how the way brands think about customer experience (CX) is changing as they compete hard for customers’ attention in an omni-channel world with more consumer touchpoints.
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John Sills, WARC Best Practice, April 2018
Explores the importance of customer experience in creating long-term sustainable success for organisations and how to systematically deliver an experience that is valuable for the customer and the business.
Article
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Jamie Brighton, WARC Best Practice, January 2018
Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive.
Article
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Stuart Crawford-Browne, WARC Best Practice, July 2016
This article considers best practices for not only providing consumers with products but with experiences that reflect the values, interests, and benefits of the brand in a way that is relevant and engaging.
News
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20 February 2019
John Lewis Partnership has shortlisted a range of six start-ups as it finalises its innovative project to transform customers' bricks-and-mortar, in-store experience.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
AT&T, the telecoms giant, believes that 5G cellular connections will have a transformative impact on many different industries.
Article
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David Tiltman and Sophie Harding, WARC Webinars, February 2019
Sophie Harding, trends and Insights Director at Mindshare, and David Tiltman, VP content at WARC, discover the key challenges facing marketers in 2019, derived from the Marketer's Toolkit.
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13 February 2019
DTC brands are changing traditional consumer-brand dynamics and forcing creative agencies and legacy brands to re-evaluate how they operate, but each side can usefully learn from the other, say two industry figures.
News
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11 February 2019
Marketers should “start thinking about a world with no ads”, according to Marc Pritchard, chief brand officer at Procter & Gamble, the FMCG giant.
Article
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Stephen Whiteside, Event Reports, CES 2019, January 2019
Procter & Gamble, the fast moving consumer goods manufacturer, is responding to dramatic changes in the advertising ecosystem by preparing for a very different communications landscape.
News
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06 February 2019
For businesses undergoing digital transformation, achieving a consistent customer experience across all channels is a major challenge – one that is hampered by a tendency to focus efforts online at the expense of offline, a WARC report ...
Article
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Elijah Whaley, Admap, February 2019
Explores where China’s influencer marketing ecosystem is today and what’s likely to come next in theWest.
News
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31 January 2019
Gerber, a brand that specializes in baby food and products, has effectively built one-to-one consumer engagement via a human-powered digital service that can answer parents’ questions around the clock.
Article
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Dan Calladine, WARC Webinars, January 2019
Details the major technology and media trends marketers should be looking out for in 2019 and what the implications are for brands.
Article
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Sue Mizera and Alessandra Cotugno, WARC Exclusive, January 2019
Puts the spotlight on digital-first start-ups, by identifying the common characteristics that make brands such as Glossier, the cosmetics brand, and Dollar Shave Club, the razor brand, so successful.
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Stephen Whiteside, Event Reports, Digital Marketing World Forum, November 2018
Gerber, the baby food and products manufacturer owned by Nestlé, has driven several core brand metrics thanks to Dotti, a one-to-one digital engagement tool for parents with young children.
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25 January 2019
Everyone shops – it’s part of the national consciousness – but it’s in a constant state of evolution and research suggests there are three key behaviours set to reshape and refine retail in the coming years.
Article
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John Gillan, WARC Exclusive, January 2019
Shopping is an important part of the national consciousness, but retailers and brand marketers need to think about how they are meeting changing consumer demands and expectations.
Article
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Peter Petermann, WPP Atticus Awards, Highly commended, 2018
To successfully navigate these new ecosystems in the path to purchase, brands in China need to update their communications planning approach to capture the whole customer journey.
Article
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Olivier Humeau, WARC Exclusive, January 2019
Discusses what personalisation is, how retailers can best implement it and the benefits of going local as part of this strategy.
News
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16 January 2019
A major survey of 10,000 shoppers around the world appears to have come up with a possible answer to breathing life into old-fashioned bricks and mortar retail – the “multisensory” in-store experience.
News
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11 January 2019
Nike, the US sportswear giant, has been working to bring its manufacturing process closer to the point of sale, and concurrently adopting a direct-to-consumer strategy with a focus on owning the experience.
Article
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WARC Trends, January 2019
Part of WARC's Marketer’s Toolkit 2019, this report shows why offline experience will matter as much as online customer experience (CX) in 2019.
News
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10 January 2019
Procter & Gamble, the FMCG business, is fusing consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief brand officer Marc Pritchard.
