Brand & customer experience
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Article •
This event report explores how Royal Dutch Shell, the oil extraction and fuel business, integrates digital into its retail offerings, using it to make the forecourt experience both seamless and more valuable.
Article •
This article covers how Circles.Life, a challenger brand, is disrupting Singapore's highly competitive telecommunications category with innovative data products and mobile-first customer experience.
News •
GLOBAL: Customer experience is now the next battlefield for brands, according to a new study, which highlights how marketer's priorities are shifting with implications for business structures and investment in technology.
Article •
This article highlights how improving product and service innovation can better the customer experience.
Article •
This article provides marketers with information and guidance about luxury brand advertising.
News •
GLOBAL: Delivering on customer experience is one of the top priorities for US and UK chief executives, a new survey reveals, but a third report confusion over who 'owns' the customer.
News •
LONDON: After a successful launch of its Spectacles device in the US, Snapchat is now offering the camera-enabled glasses for sale in Europe where customers can buy them from bright yellow vending machines, known as Snapbots.
News •
AUSTIN, TX: Diageo, the alcoholic drinks company, is responding to shifts in consumer perceptions of luxury by connecting various brands with compelling experiences.
News •
DALLAS: One in three chief marketers around the world expect to allocate between a fifth (21%) and half of their budget to brand experience marketing over the next three to five years, a new survey has revealed.
Article •
This event report outlines how Activision, the games developer, has used chatbots to connect with consumers.
Article •
This event report outlines how Diageo, the alcoholic drinks group, is connecting its brands with engaging consumer experiences.
News •
SYDNEY/SINGAPORE: There is no doubt that innovation is important for winning over consumers, but customer centricity and good design continue to have the edge, according to two senior industry researchers.
News •
NEW YORK/LONDON: The number of top US brands judged to be delivering outstanding customer experience has more than doubled since last year, a new study has revealed.
Research Paper •
This paper explores how to apply design thinking elements in the process of creating meaningful service experiences among different customer touchpoints in the Chinese market for beauty products and apartment positioning.
News •
NEW DELHI: Nestle India is turning to product packaging as a key channel in its content marketing strategy, a senior executive at the company has revealed.
Article •
This event report looks at how Toyota, the automaker, used Twitter to engage consumers during the Daytona 500, the biggest event on the NASCAR racing calendar.
Article •
This event report outlines how Mastercard, the payments group, is building its brand at a time when obstacles for marketers are rising.
Article •
This article illustrates how Nestlé, one of India's biggest FMCG brands, used product packaging to generate online conversations as part of its content marketing strategy.
News •
LONDON: Virtual and augmented realities offer brands the opportunity to build profound emotional connections and become the portal to new worlds, a new WARC report claims, but only if the experience adds value to the consumer.
News •
SYDNEY: Global consulting business Accenture has acquired one of Australia's top creative agencies, The Monkeys, in what has been widely viewed as a statement of intent as the battle between ad agencies and consultancies in Australia heats up.
Article •
This article describes the differences between virtual reality (VR), augmented reality (AR) and mixed reality (MR), and how they can best be used in a marketing strategy to offer consumers a unique experience.
News •
BANGKOK: Thailand, Vietnam and India are set to lead the charge as retail innovators, with local brands embracing change to future-proof their retail operations against e-commerce.
Article •
This article explores the changing behaviours and expectations of luxury consumers whose idea of luxury is becoming more experiential and immersive, and driven by technology and on–the–go lifestyles.
Article •
The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.
Article •
This article explores how Qantas, Australia's national airline, is using data to improve its customer experience and rethink audience segmentation.