Article
•
WARC Best Practice, June 2017
This article provides guidance on relaunching brands, which can involve a reworking of the product, its pricing, its distribution or its promotion.
Article
•
Giles Lury, WARC Best Practice, October 2016
This article explores how to revitalise a brand, a high-value and desirable pursuit that can deliver business results without the risks of new product development.
Article
•
Matthew Carlton, Event Reports, YMS18, March 2018
Premium ice-cream Häagen-Dazs turned around a sales slump with a packaging redesign aimed at attracting millennial consumers back to the brand.
Case Study
•
Jennifer Murray, WARC Awards, Shortlisted, Effective Use of Brand Purpose, 2018
An ambitious social mission helped healing skincare brand Vaseline make Vaseline Jelly a powerful force for global good and catapult the brand back to relevance in the US.
Article
•
Sam Peña-Taylor, Event Reports, Advertising Week Europe, March 2018
Sailor Jerry, the spiced rum brand, uses partnerships with musicians in the UK to chime with its maximalist image and creative audience.
Article
•
Mary Connors, Event Reports, P2P Summit, March 2018
Walgreens, the health and beauty retailer, is putting its brand at the heart of efforts to transform its wider business.
Case Study
•
Joe Smith, WARC Awards, Shortlisted, Effective Innovation, 2018
BBC, the British broadcaster, refreshed the identity of its Asian Network radio station in the UK to revive its relevance among the 18- to 34-year-old audience.
Case Study
•
ARF Ogilvy Awards, Bronze, 2018
MetLife Japan, a life insurance company, made the conversation around life after reitrement easier in Japan by launching a multi-media call to action campaign.
Article
•
Reed Karaim, Event Reports, Digital Summit Phoenix, February 2018
Make-A-Wish International, the not-for-profit, successfully refreshed its brand in order to tackle widespread misconceptions about its mission and impact.
Article
•
Reed Karaim, Event Reports, Digital Summit Phoenix, February 2018
GoDaddy, the internet services firm, has successfully moved beyond attention-grabbing sexist ads to embrace a brand and corporate strategy that is based around inclusivity.
Case Study
•
Design Business Association, Grand Prix, 2018
Carlsberg, a global brewer, redesigned its packaging in the UK in order to make it relevant to Millennials and re-establish Carlsberg Export as a premium beer.
Case Study
•
Design Business Association, Gold, 2018
Lean Cuisine, a brand of frozen meals sold in the United States and Canada, stopped its sales decline by redesigning its packaging to fit the modern health and wellness segment.
Case Study
•
Design Business Association, Bronze, 2018
Lund Halsey, a control room designer and manufacturer, modernised its image to maintain its market share and increase sales in the UAE.
Case Study
•
Design Business Association, Bronze, 2018
Air Wick, a plug-in airfreshener brand, drove global penetration with category non-consumers with its Air Wick Scented Oil Warmer product by designing it to fit into home décor.
Case Study
•
Design Business Association, Silver, 2018
London Beer Lab, a UK brewery that runs brewing workshops, increased sales and workshop income by putting the joy of experimentation at the centre of its identity.
Case Study
•
Design Business Association, Bronze, 2018
Focusing on the magical moments of warmth helped Tetley’s tea brand reinvigorate its image and increase sales globally.
Case Study
•
Design Business Association, Silver, 2018
Larios, a gin brand, reversed its sales decline and reconnected with consumers by redesigning its bottles to showcase its Mediterranean heritage.
Case Study
•
Design Business Association, Bronze, 2018
The Bergen International Festival, a Nordic classical and avant-garde music and theatre festival, combined agility with consistent identity to increase ticket sales.
Case Study
•
Design Business Association, Bronze, 2018
TENA Men, the Swedish brand of products for men with incontinence, used a design inspired by the automotive industry and the semiotics of performance and control to increase global growth.
Case Study
•
Design Business Association, Silver, 2018
The Travelling Bee Company, a honey brand that helps protect bees, relaunched in the UK with a new name and new packaging design to showcase its high quality product.
Case Study
•
Design Business Association, Silver, 2018
The Dell, a highland holiday destination in Scotland, increased sales by letting the product speak for itself through a new emotive brand identity.
Case Study
•
Design Business Association, Gold, 2018
Vitalite, a dairy free spread, redesigned its packaging in the UK to showcase its dairy free aspect in a continually growing dairy free sector.
Case Study
•
Design Business Association, Silver, 2018
Buttermilk, the Cornish fudge brand, increased sales of its branded range throughout the UK by positioning its product as both a gift and a snack.
Case Study
•
Design Business Association, Silver, 2018
James Heal, the UK textile testing equipment manufacturer, redesigned its brand to focus on the quality of its products to increase turnover and profit.
Case Study
•
Design Business Association, Silver, 2018
Bassetts, a vitamin brand, redesigned its packaging to aid store navigation and increase sales in the UK.
