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Brand relaunches

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Case Study

Laundry detergent OMO Ultimate was re-launched on the Australian market with a video-led campaign around mothers and kids.

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Fast food giant McDonald's captured the hearts of South African consumers by reintroducing the much-loved Big Tasty burger.

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UBS, the Swiss bank which operates globally as both an investment bank and as the manager of incredible wealth portfolios, has shifted away from traditional marketing communications to embrace content marketing across digital channels.

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Powdered drink brand Tang used a multimedia campaign to extend its usage to innovative food and beverage recipes in order to increase consumption throughout the year in Pakistan.

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The National Trust, a conservation organisation in the UK, put value at the heart of its strategy and used more online channels to encourage new members to join and existing members to renew.

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Star Plus, the number one Indian entertainment TV channel, faced challenges from a competitor channel and implemented a strategy to maintain its leadership.

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Beverage brand Fanta revitalised its brand awareness in Australia through engaging its customers in the campaign itself.

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Germ-prevention brand Dettol used a multichannel approach to grow sales of anti-bacterial handwash in India.

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Airline Cathay Dragon used an online influencer content campaign to raise awareness of the brand in China among the young traveller sector.

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Levi Strauss jeans relaunched an old jeans series in India with zero paid media through a social media campaign featuring inspirational women.

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ITC's Savlon used TV to reposition itself from underdog to serious title contender in the race to become India's leading health and hygiene player.

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Milk formula brand, Vinamilk, used a TV campaign to rebrand Optimum, its toddler milk, as Optimum Gold in Vietnam.

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Volkswagen successfully relaunched its Beetle car model in India with a nostalgic online video.

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Clear, a shampoo brand, increased sales to men in Japan by promoting its hair-health benefits through businesses.

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Taiwanese maternity brand Mamaway carried out a major rebranding exercise using online to connect with younger mothers outside its Taiwan and China heartlands.

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Nestlé brand Maggi Noodles retained its brand love and consumer trust after a ban in India.

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Infant formula brand Bonakid relaunched its Pre-School drink in the Philippines, with a multichannel campaign with music at its core.

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Parachute Advansed Body Lotion used a multichannel strategy to completely relaunch its brand in a slowing Indian market.

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Clean & Clear, the skincare brand, relaunched a facewash targeting teen girls in India with a series of videos and posts published on YouTube and Facebook.

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Kids' malt drink brand Boost used TV and print to reposition itself in India.

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Motorcycle manufacturer Bajaj used TV, print and on-ground to reframe the market narrative and reverse the sales decline of its Platina model in India.

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Pot Noodle, an instant noodles brand, successfully increased sales by cleverly switching its brand positioning among UK consumers.

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Valencia CF, a Spanish football club, repositioned itself by creating a new brand manifesto that focussed on the football journey to inspire support.

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Honda, a car brand, launched the Honda 'NSX' Supercar by creating 1600 films for each and every owner in the US.

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MicroLoan Foundation, a charity for female entrepreneurs, increased donations and its brand awareness among the British public by selling posters on the London Underground transport network.