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BEIJING: JD.com, one of China’s biggest online retailers, has introduced its own range of branded products in a move that not only follows Amazon’s lead but also reflects a broader shift in the country’s commercial culture.

Case Study

Gum brand Doublemint achieved relevance among young Indian consumers by engaging them in the creation of a crowd-sourced picture-book.

Case Study

Car maker Hyundai launched the new B-SUV Creta car in Brazil leveraging its brand reputation.

Article

In the past couple of years, airline passengers' increased desire to remain connected and consume content on flights has reached a global tipping point.

News

WASHINGTON DC: T-Mobile, the mobile telecoms brand owned by Deutsche Telekom, has announced plans to launch its own disruptive TV service across the US in 2018 after acquiring start-up Layer3 TV for an undisclosed sum.

Case Study

Sun Bets, a sports betting site, adopted the unapologetic tone of voice of The Sun newspaper to launch its betting brand through tailored communications in the UK.

News

NEW YORK/LONDON: Cheddar, a business news TV network that live-streams from the floor of the New York Stock Exchange, has been broadcasting for just 18 months but it already has firm plans to expand into Europe.

News

MELBOURNE: Amazon’s expected full-scale launch in Australia today is stressing small business owners and focusing the minds of top executives at large retailers.

Article

Laundrapp was born from the simple observation that dry cleaners and laundrettes had yet to be disrupted by digital, but not all of its initial assumptions were so astute.

Case Study

Durex, the condom brand, increased usage among young people in India by launching a more discreet product.

Case Study

Comparison website coverfox.com used a multichannel campaign to change the narrative around the category and make young people in India care about insurance.

Case Study

The launch of Movies Now 2, a new English language subscription movie channel in India, using a distinctive voice in print, social media and YouTube ads.

Case Study

Shell, the oil and gas company, increased sales of its Shell Advance Scooter Oil in Asia by targeting consumers and mechanics separately.

Case Study

HT Media used a multichannel strategy to launch a new FM station, Radio Nasha, in Delhi.

Article

The traditional milkman was the inspiration for Picnic, a Dutch online grocery store which provides a wide range of supermarket stock via a low-speed, custom-made electric vehicle to people's homes.

Case Study

Philips, an electronics brand, launched its new blade technology, OneBlade, across Europe by implementing a strategy of ‘showing not telling’.

Case Study

Swisscom, a Swiss telecommunications provider, generated awareness for its new mobile product offer by launching digital display ads on porn websites.

Case Study

Café Royal, a Swiss coffee brand, launched its campaign across Europe in partnership with Robbie Williams to gain more market share from key competitors Nespresso and Mondelez.

Case Study

Publicis LifeBrands, a healthcare advertising agency, helped a multinational pharmaceutical company (unnamed) transform one of its drug products into a true brand.

Case Study

Babylon, a healthcare app, successfully launched its product by positioning itself as a reliable search engine for the UK's hypochondriacs.

Case Study

This case study shows how Wellcome, a scientific research charity, used a commercial approach to launching its new science education platform and successfully gathered interest from teachers in the UK.

Case Study

The Big Issue, a charitable publication, successfully tackled the stigma around homelessness in the UK by launching its own brand of coffee.

Case Study

Beats by Dre, a headphones brand, successfully established itself in the global headphones market by pairing with sports to promote its product as a tool for victory.

Case Study

Inmarsat Aviation, a provider of satellite communications solutions to airlines, used data research to develop a new brand positioning, 'Bring it On', which created brand awareness and drove sales globally.

Case Study

Volkswagen, an automotive brand, increased its email sign ups and click-through rates by creating a 5 metre long email to promote its new SUV, the Atlas, in Canada.