Article
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WARC Best Practice, January 2018
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Article
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Marie Stafford, WARC Best Practice, April 2017
This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.
News
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14 November 2018
Brands aren’t meeting the expectations of Australian consumers when it comes to customer experience, according to new research.
News
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07 November 2018
Nine out of 10 consumers in China say they are willing to share personal information – so long as they get something in return.
News
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26 October 2018
Advertising is the fastest growing business segment for Amazon and the e-commerce giant is reportedly looking into scaling up that side of its operations by sharing more of its data with brands and agencies.
News
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22 October 2018
Procter & Gamble, the consumer goods firm, is seeking to improve its programmatic campaigns by asking retailers to share their customer data so that it can target ads more effectively.
Article
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Brooke Hemphill, Event Reports, Mumbrella Publish, September 2018
Qantas is prioritising quality and relevancy across multiple platforms – magazine, online, social, video – in its quest to become Australia’s best content marketing brand.
News
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05 September 2018
NEW YORK: Dun & Bradstreet, the business information provider, is developing its offer around data, including segmentation and targeting, in order to accelerate conversion for B2B marketers, according to one of its top executives.
Article
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MRS Delphi Group, Market Research Society, 2018
Explores the findings from new research into how technology impacts consumer trust and offers a 12 step trust programme for organisations to follow.
News
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23 August 2018
NEW YORK: ThirdLove, the e-commerce company, is tapping the power of digital data as it strives to fundamentally transform the bra category.
Article
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Stephen Whiteside, Event Reports, CommerceNext, July 2018
ThirdLove, a bra and underwear brand, has tapped the power of digital data in an attempt to disrupt an entire category.
News
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14 August 2018
LONDON: Two particular consumer trends are giving brands new ways to think about how they can use data and tech to be relevant and helpful according to researcher Mintel.
Article
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Low Lai Chow, Event Reports, ASEAN CMO Experience, July 2018
AXA Malaysia adapted a global automotive insurance product to the particular challenges of the Malaysia market, including a focus on anti-car theft and accident alerts.
Article
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Anne Field, ANA Magazine, July 2018
The results of a major series of eye-opening studies about targeted online marketing were recently published, with significant implications for advertisers.
Article
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Matthew Carlton, Event Reports, Media Research Summit, June 2018
Explores emerging trends and the implications for brands.
Article
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Rolfe Swinton, WARC Webinars, July 2018
The second part of Rolfe Swinton's, director of data assets at GfK, blockchain webinar series explains specific actions that marketers and companies can take to develop their own blockchain plans and pilots.
Article
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Matthew Carlton, Event Reports, Tug Life: London Tech Week, June 2018
Two particular consumer trends give brands new ways to think about how they can use data to be relevant and helpful according to researcher Mintel.
Article
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Stephen Whiteside, WARC Exclusive, July 2018
Blockchain solutions are generating considerable buzz, but it can be challenging for marketers to determine where this technology could make a real difference to their activities.
Opinion
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Ed Preedy, June 2018
Advertisers are currently navigating one of the biggest shake-ups to the way they collect, use and store consumer data.
News
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01 June 2018
MILAN: “Data is the beacon that should light up an audience-driven world,” according to Rob Norman – and the insights that can be derived from data can help brands succeed in the current environment of disruption and institution ...
News
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28 May 2018
GLOBAL: The European Union’s General Data Protection Regulation (GDPR) came into force last Friday and, with so much attention focused on how companies make use of personal data, a new global survey has found that most consumers take a ...
News
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15 May 2018
GLOBAL: Marketers and agencies faced with a huge and ever-growing amount of data will have to use artificial intelligence to make sense of it, while at the same time addressing the ethical issues of new data-gathering options, such as ...
Article
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Charlie Cottrell, Admap, May 2018, pp. 22-24
Examines the ‘butler vs. stalker’ scenario and how creative can work to get the balance right so that the resultant ads feel like a service and not an imposition.
News
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12 April 2018
AUSTIN, TX: Coca-Cola, the soft drinks manufacturer, is generating invaluable consumer insights from its Freestyle fountain machines, which allow customers to mix beverages of their choosing from across the company’s portfolio.
Article
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Sam Peña-Taylor, Event Reports, Advertising Week Europe, March 2018
Recent news surrounding the use of consumers' personal data has re-framed the debate around privacy, and with new legislation set to change the rules, companies need to be prepared to re-think communications.
