News
•
12 April 2018
AUSTIN, TX: Coca-Cola, the soft drinks manufacturer, is generating invaluable consumer insights from its Freestyle fountain machines, which allow customers to mix beverages of their choosing from across the company’s portfolio.
Article
•
Sam Peña-Taylor, Event Reports, Advertising Week Europe, March 2018
Recent news surrounding the use of consumers' personal data has re-framed the debate around privacy, and with new legislation set to change the rules, companies need to be prepared to re-think communications.
Opinion
•
Michael Hanbury-Williams, April 2018
In the pursuit of greater personalisation, we’re crossing the boundary between clever and creepy. We have reached advertising’s ‘uncanny valley’ - when technology becomes so human-like that it makes people uneasy – argues UM’s Michael Hanbury-Williams.
News
•
28 March 2018
LONDON: A growing number of companies are mulling introducing redeemable incentives and forming partnerships to protect data in order to secure user consent for personal information ahead of the General Data Protection Regulation’s coming ...
News
•
06 March 2018
US/EUROPE: Consumers increasingly understand the value exchange involved when they give up their data to brands but a significant proportion feel they aren’t getting the personalization benefits they have come to expect, a study suggests.
Opinion
•
Brian Carruthers, March 2018
Consumers don’t know much about what personal data is being collected. It’s not until they start asking questions that the bottom part of the “data iceberg” becomes apparent, according to Tuomas Syrjänen, CEO of Futurice.
Article
•
Julia Ayling and Sophie Harding, WARC Webinars, February 2018
Julia Ayling, head of research and insights at Mindshare UK, and Sophie Harding, trends and insights director at Mindshare UK, look at how consumers are embracing technological advancements.
News
•
20 February 2018
LONDON: GDPR, which comes into force this May, is both the result of and catalyst for an important shift in consumers’ thinking about personal data.
News
•
15 February 2018
LONDON: As companies scramble to prepare for GDPR – now less than 100 days away – a new study suggests that an important change in consumer attitudes to data and privacy is taking place.
Article
•
D'Arcy King, WARC Best Practice, February 2018
Looks at how new technologies are affecting the healthcare profession and suggests ways that health data can be used to change consumer behaviour.
Article
•
Sam Peña-Taylor, Event Reports, Mindshare's trends report, January 2018
Media agency Mindshare identifies five broad trends that are currently shaping the marketing world and which marketers will have to address in the coming 12 months.
News
•
17 January 2018
CAMBRIDGE, MA: Online data collection and use that run counter to the sort of behaviour one would expect in the real world can have a significant impact on purchase intent.
Article
•
WARC Best Practice, January 2018
Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
News
•
11 January 2018
LONDON: As customer experience – increasingly based on digital interactions – becomes a competitive differentiator, brands need to assess their current capabilities and understand where they may need to make changes, according to an ...
Article
•
Jamie Brighton, WARC Best Practice, January 2018
Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive.
News
•
10 January 2018
HONG KONG: The effective integration of offline and online data will drive future success for bricks-and-mortar retailers during an ongoing tough period, according to the CEO of dunnhumby, the customer data science company.
Article
•
Anna Hamill, Event Reports, Retail Congress APAC, October 2017
Integrating data between online and offline offers huge opportunities for retailers in Asia – this article outlines key areas of focus for building a data driven retail operation.
Article
•
WARC Best Practice, January 2018
This article explores the current reading and thinking on the topic of segmentation; a crucial element of marketing, segmentation identifies relevant consumer subgroups, focusing and directing communication strategy.
Article
•
Elisabeth Mary and Leanne Tomasevic, Admap, January 2018, pp. 25-27
In a world of vanishing technology, where calls can be made and delivered to any device, what does the future hold for the humble mobile network provider in a world of handset contracts?
Article
•
Dan Calladine, WARC Exclusive, January 2018
Ten media and technology trends and their implications for brands, including e-commerce, loyalty, Chinese influence, voice, blockchain and smart cities.
Article
•
Brian Carruthers, Event Reports, ThinkContent, November 2017
Digital is changing the way people shop for beauty products, as influencers and social wield increasing clout.
News
•
19 December 2017
LOS ANGELES: Fabletics, an activewear brand co-founded by actress and fitness guru Kate Hudson, has drawn major benefits from expanding beyond its online roots and opening bricks-and-mortar stores.
Article
•
Reed Karaim, Event Reports, Shop.org Digital Retail Conference, September 2017
TechStyle, the online fashion retailer, has gleaned several advantages from taking its successful Fabletics activewear brand into brick-and-mortar retail stores.
Opinion
•
Julian Saunders, December 2017
Consultations are not the answer to the questions posed by GDPR, says Julian Saunders of PORT.im. What matters is the way we can act now.
News
•
07 December 2017
NEW YORK: A significant proportion of consumers are open to brands that use intelligent technology to personalise experiences, but establishing digital trust is crucial if consumers are to be won over, a new survey has found.
