Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.
Sam Peña-Taylor, Event Reports, I-COM Data Creativity Awards, Winner - General Category, May 2019
Godrej’s HIT brand, a consumer insect repellent brand, worked with Mindshare in India to push its place in the combat against dengue fever, an insect-borne disease, by bringing together a community of donors.
The May issue of Admap puts the spotlight on data ethics . According to the Open Data Institute, data ethics is “a branch of ethics that evaluates data practices with the potential to adversely impact on people and society – in data collection, sharing and use”.
As non-human actors that think fundamentally unlike us, are being asked to make decisions and take actions that affect us, there are very valid concerns around possible negative or unintended impacts of AI.
The current smart TV landscape is a bit of “mess”, says European broadcaster RTL/Adconnect, whose response has been to separate inventory sales into two distinct areas – connected TV and addressable TV.
Examines how Walmart, Kroger and Target are exploring if, like Amazon, they too could exploit the customer data they possess and build an advertising business, with the aim of both increasing basket value and using ads to mitigate revenue losses.
Examines the trends, challenges and opportunities of the Direct Brand Economy, and highlights initial suggestions for media sellers to better serve these marketers and help grow their business, which include:
The potential of data-driven marketing has teased marketers for several years without that promise ever being delivered but that’s all set to change in 2019, according to Unilever’s chief marketing and communications officer.
Dan Calladine, WARC Exclusive, December 2018
Ten media and technology trends and their implications for brands, including contextual commerce, digital detox, expanding connectivity, design from data, smart out of home and experiential e-commerce.