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Article

CES 2018 delivered numerous new technologies of potential interest to marketers, but several core themes emerged that may be the priority for brands seeking to understand the changing digital ecosystem.

News

CAMBRIDGE, MA: Online data collection and use that run counter to the sort of behaviour one would expect in the real world can have a significant impact on purchase intent.

Article

Aggregates the current thinking and writing on Big Data in a marketing context, including the insights that can be drawn from data sets that are so large, or complex, that traditional data processing applications are inadequate.

Article

Looks at the trends in internet usage, tech ownership and the connected home in Great Britain in Q4 of 2017.

News

SANTA CLARA, CA: Even though 61% of consumers say they are more concerned about cybersecurity than they were five years ago, only 37% use an identity theft solution to protect themselves, a new survey has revealed.

Article

A review of the implications of GDPR that are most pertinent to advertising practitioners, based on the advice and thinking covered on the World Media Group's 'Everything You need to Know about GDPR' breakfast briefing.

Article

In the face of increased competition and commoditised pricing, telecoms brands will need a forward-thinking strategy that differentiates them from the competition, and to do that they need to be aware of how others in the industry are responding to category issues.

News

BERLIN: Germany’s competition authority has warned Facebook that its collection of data is “problematic” and may breach privacy laws.

Article

Management of data risk should be seen as an opportunity, rather than a box-ticking exercise, for organisations to build stronger customer relationships.

Opinion

Consultations are not the answer to the questions posed by GDPR, says Julian Saunders of PORT.im. What matters is the way we can act now.

News

LONDON: Consumers are unaware of their rights under forthcoming GDPR legislation, as a survey shows that 70% have not heard of the new regulation amid widespread distrust of companies holding individuals’ data.

News

LONDON: Marketers are justifiably focused on GDPR, due to be implemented in May 2018, but a technical approach to compliance needs to be supplemented with public education as there is widespread misunderstanding of the collection of data and the ...

News

NEW YORK: A significant proportion of consumers are open to brands that use intelligent technology to personalise experiences, but establishing digital trust is crucial if consumers are to be won over, a new survey has found.

News

GLOBAL: Data, customer experience and artificial intelligence are among the areas that both agencies and brands plan on prioritising in 2018, which promises to be a year of digital transformation, according to an exclusive survey by WARC.

Article

WARC's Toolkit 2018 report outlines the key challenges facing brands in the year ahead, and guidance on how to meet them.

Article

Brands will need to take a more disciplined, proactive approach to data management in 2018, as a result of the European Union's General Data Protection Regulation (GDPR), which threatens hefty financial punishments for non-compliant companies.

News

LONDON: A collective lawsuit, the first of its kind in the UK, has been filed against Google, which is accused of illegally harvesting the personal data of millions of Apple iPhone users.

Research Paper

Explains how using a combined data approach can achieve a more realistically varied estimation of customers' needs than can be gained with segmentation matching.

News

LONDON: The launch of the iPhoneX has brought facial recognition nearer the mainstream, a development which is likely to open up new avenues for advertisers while increasing the concerns of privacy campaigners, according to a new WARC report.

Article

Discusses the rising popularity of facial recognition technology, which retailers have been investing in, partly as a means of tackling shoplifting, but also with the intention of improving the shopping experience.

Article

In this viewpoint, the author discusses the global implications of the European Union's General Data Protection Regulation (GDPR), which will be enforced from 25 May 2018.

News

BRUSSELS/PORTSMOUTH, NH: With just over six months to go before the European Union’s General Data Protection Regulation (GDPR) comes into force, it appears US companies are better prepared than their European counterparts.

News

LONDON: The growing use of household connected devices, such as smart TVs and voice-activated home assistants, could leave UK consumers open to viruses and data theft, a new official report has warned.

News

BRUSSELS: Tough new rules approved by a European Parliament committee at the end of last week could have serious implications for online messaging companies, such as Skype and Facebook-owned WhatsApp.

News

WASHINGTON DC: A budget of roughly $1,000 spent on mobile advertising is all it takes to track an individual’s location, app usage and social media habits, new research from the University of Washington has found.