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Article

This article summarises the insights from a series of key papers addressing data protection and privacy and the regulations concerning the use of consumer data, particularly the impending EU General Data Protection Regulation (GDPR) and ePrivacy Regulation.

Article

This article explores the ever more important topic of data governance; a simple reading of the demands on data managers would reveal many pitfalls, but the author disagrees: a responsible approach to data can be a source of much-needed consumer trust.

News

GLOBAL: The World Federation of Advertisers (WFA) has published a Manifesto for Online Data Transparency, calling on brands to commit to a data ecosystem that properly respects consumer choices and their right to control their own data.

News

GLOBAL: In the process of ensuring compliance with GDPR, marketers have become increasingly aware that the quality of their data – and sometimes the source of that data – may not be as reliable as they would wish.

Article

Discusses the current issues surrounding data quality, particularly in light of GDPR, and provides tips on how to overcome them.

Article

Recent news surrounding the use of consumers' personal data has re-framed the debate around privacy, and with new legislation set to change the rules, companies need to be prepared to re-think communications.

News

SYDNEY: As Facebook faces down ongoing questions regarding its data-sharing practices, the social media giant is now facing investigation by Australian government authorities.

News

SAN FRANCISCO: Stringent new data privacy protections will be introduced by the European Union next month, yet Facebook was reported to be holding back from committing itself to applying them to all its users around the world. But late ...

Article

The Advertising Research Foundation (ARF) is spearheading efforts to develop new standards and guidelines that govern data collection and protection.

News

LONDON: Advertisers in the UK are ramping up the pressure on Facebook over the data breach controversy currently engulfing the company, with reports they may pull their budgets if it fails to provide assurances about the security of users’ ...

Article

Attitudes toward privacy and advertisement avoidance have not shown any significant differences across generations in extant advertising research.

News

LONDON: In a context of decreasing trust in institutions, new research has revealed that data security is the first driver of trust in brands.

News

GLOBAL: Publishers are on the front line for GDPR compliance and have a unique opportunity to deliver transparency and boost consumer trust while also addressing issues such as ad blocking, an industry figure maintains.

Article

Provides publishers with essential information on how to prepare for the General Data Protection Regulation, which increases compliance obligations around the collection and processing of personal data.

News

GLOBAL: Businesses around the world are not doing enough to implement data-use governance practices or develop overall information security strategies, according to a new survey of 9,500 senior executives.

News

LONDON: Just 2% of UK consumers say they trust marketing and advertising companies with their personal information, according to a recent survey which also suggests people seem resigned to the issue of data privacy being out of their control.

Opinion

The European Union’s General Data Protection Regulation will affect many businesses located outside of Europe.

Article

Cookies are losing their relevancy and usefulness for targeted advertising, due to a combination of advances in technology, changes to consumer behaviour and upcoming amendments to data privacy regulation.

Article

Discusses the changing of personal data with the potential for new infrastructure that could see people taking charge of their own data.

News

LONDON: As companies scramble to prepare for GDPR – now less than 100 days away – a new study suggests that an important change in consumer attitudes to data and privacy is taking place.

News

BRUSSELS: Most marketers should be aware by now that the European Union’s General Data Protection Regulation (GDPR) comes into force on May 25, but the World Federation of Advertisers (WFA) is also warning of the potential consequences of ...

Article

Explores the value of brand trust to companies as it grows in importance due to greater use of consumer data.

News

LONDON: One of the challenges that marketers face in GDPR is the lack of guidance, but this could leave another trap open.

Article

Details nine key points that brands need to know about GDPR (General Data Protection Regulation) and explains how it provides an opportunity for brands to address key issues with digital marketing and build consumer trust.

News

GLOBAL: With new European data protection regulation coming into force in May, internet giants will be forced to adapt.