WARC Prize for MENA Strategy

The best strategic thinking in the Middle East and North Africa

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Case Study

Egyptian telco services provider Etisalat crafted a code-based campaign to boost take-up of its new hybrid tariff in a cluttered category.

Case Study

For the third year running, beverage brand Nescafe targeted university students in Egypt with an appealing multi-channel campaign to grow sales and take back share from its main local competitor.

Case Study

The UAE Government Media Office created a simple, yet powerful, initiative that sparked a movement and connected millions of Arabs around the world in celebrating the launch of the first Arab interplanetary mission.

Case Study

Furniture retailer, Home Box, played to a cultural truth in a humorous way to grow sales in the UAE.

Case Study

Soft-drink brand, Pepsi, and Lay's potato chips created a record-breaking virtual chain of people passing a football to amplify its UEFA Champions League sponsorship in Saudi Arabia.

Case Study

Sensodyne, the toothpaste for sensitive teeth, engineered sensitivity-free food to highlight the effectiveness of its product in the UAE.

Case Study

Egyptian bank EGBank turned traditional thinking on its head to appeal to young people in a fun way, generate leads and boost take-up of its loan offer.

Case Study

Mobile telco brand Jawwy focused on fairness to increase brand equity and grow sales in the cluttered Saudi telecom category.

Case Study

Government authority, The Department of Culture and Tourism, drew domestic travellers for an Abu Dhabi staycation with a data-driven campaign in UAE.

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Insurance company, Compagnie d'Assurance Transport, turned public discontent into positive debate in Morocco.

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Saudi Telecom Company promoted the contactless benefits of its stc pay fintech app to boost take-up while preserving an important tradition in KSA.

Case Study

Moringa EMO, the health and beauty product, successfully launched its new line into a turbulent local market in Iran.

Case Study

Mashreq, the bank, transitioned away from its traditional lead-generation customer acquisition model with an always-on digital campaign in the UAE.

Case Study

L'oeuf Marocain, the national awareness-raising programme for egg producers in Morocco, confronted a culture of misinformation around eggs head on with its Eggspiracy campaign.

Case Study

Groupe Scolaire Jacques Chirac, the school, reimagined its admissions process to help parents and create preference in Morocco.

Case Study

Al Arabia Outdoor Advertising ran a 360-degree campaign in Saudi Arabia to raise awareness of prostrate cancer and encourage men to go for regular preventative checks.

Case Study

Dairy brand Danone chose relaunch as its route to growth in Egypt, creating a whole new brand to target the country's youth market.

Case Study

Quick-service F&B brand McCafe harnessed the power of simplicity to find its place in a complex category in the overly saturated UAE market.

Case Study

UAE-based daily newspaper The National crafted a tactical campaign that aimed to change attitudes at the same time as changing its URL.

Case Study

Telco operator Etisalat created an online film with a powerful message to bring people together and raise brand awareness in the UAE.

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Car manufacturer, Toyota, shifted local attitudes towards hybrid cars with its reinvention of the test drive in Morocco.

Case Study

Dettol, the disinfectant and antiseptic brand, transformed the popular narrative from one of fear to one of confidence to gain share during COVID-19 in the Middle East.

Case Study

Telecommunications company, inwi, revolutionised the telco landscape in Morocco with the first totally digital telecom plan.

Case Study

Italian home appliance brand, Evvoli, unconventionally avoided localising its creative approach to successfully launch in Iran.

Case Study

Nissan, the tech-driven car manufacturer, took a different approach to instead humanise its brand in the Middle East.