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Case Study

Compact executive car Jaguar Land Rover XE was successfully promoted in India through a partnership with a TV broadcaster and engaging inspirational influencers.

Case Study

Car maker Hyundai launched the new B-SUV Creta car in Brazil leveraging its brand reputation.

Case Study

The new mini SUV Audi Q2 was launched in Taiwan building strong brand awareness under competitive circumstances.

News

CANBERRA: Sales of sport utility vehicles (SUVs) have overtaken those of traditional passenger cars in Australia for the first time, in a development that the country’s official automotive body has described as a “demonstrable shift in ...

Case Study

Car brand Land Rover used its sponsorship of Ben Ainslie Racing in the America's Cup to shift perceptions and drive interest in the new Discovery.

Case Study

Tata Motors successfully launched its new Hexa car model in India with digital content, influencers and events.

Case Study

Car brand Toyota invited owners of its 4Runner model to participate in online encounters with nature to position the brand as the one true off-roading vehicle in the US.

Case Study

Volkswagen, an automotive brand, increased its email sign ups and click-through rates by creating a 5 metre long email to promote its new SUV, the Atlas, in Canada.

Case Study

Mercedes-Benz, an automotive company, launched a customer-focused campaign around its 4 Wheel Drive technology in Italy, by creating a story that adapts to the customer's journey.

Case Study

This case study explains how Peugeot, the car brand, introduced the Peugeot i-Cockpit, a mobile campaign that invites users to see features of its new car that have taken inspiration from the cockpit of a plane.

News

KOLKATA: Experiential activity will play an important role in Tata Motors’ marketing of its Nexon compact SUV which launches this week, building on the success the manufacturer has had over the past year with models in other auto categories.

Case Study

This case study shows how Toyota's brand, RAV4, re-established its credentials in the SUV category to rejuvenate the declining brand in the Australian automotive industry.

Article

This event report looks at how Kia, the automaker, used a chatbot to promote its latest hybrid vehicle, the Niro, in the US.

Case Study

This case study explains how Volkswagen increased sales of its Amarok truck model in Australia by challenging perceptions of the truck in an initially unbranded campaign targeting tradespeople.

Case Study

This case study describes how car-maker Ford used an eight-minute film, starring Mads Mikkelsen, to launch its Edge SUV across Europe.

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This case study describes how car manufacturer Toyota brought emergency communications to the 5.3 million square kilometres of Australia's landmass that currently receives no mobile signal, by installing signal-providing devices in its LandCruiser models.

Case Study

This case study describes how Nissan, the automobile manufacturer, increased its share of the Crossover Utility Vehicles (CUV) market in Canada through the #conquerallconditionscampaign.

Case Study

This case study details how Toyota, a car manufacturer, reinvigorated its RAV4 compact SUV brand in the Australian market.

Case Study

This case study describes how Mercedes-Benz, the German car manufacturer, launched 3 new SUVs into the Italian market with a live broadcast from a drone on Periscope at the F1 Monza GP.

Case Study

This case study explains how car manufacturer Renault used headphones to launch a new SUV, the Kadjar, through mobile phones in Turkey.

Case Study

This case study describes how Honda, the automaker, engaged Australians by inviting them to critique its Odyssey people-mover; this reinvigorated the model and rebuilt trust in Honda.

Case Study

This case study shows how Nissan, a car brand, successfully increased sales by engaging some of its core customers in unusual locations in Japan.

Case Study

This case study details how the German car manufacturer Audi regained strength in the premium SUV segment in France, Germany and Italy, by adopting an aspiring campaign idea: 'greatness starts when you don't stop'.

Case Study

This case study explains how Mercedes-Benz, the car company, used a hologram to promote its new GLC SUV model in Australia.

Case Study

This case study shows how Land Rover, a car-manufacturing brand, created the 'greatest Valentine's Day gift ever' and used traditional mass media to target just four specific New Zealanders.