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News

BEIJING: Following last month’s bankruptcy of China’s third-largest bike-sharing company, there is growing speculation that two or more of the remaining major players may be forced to merge to have any chance of becoming profitable.

Case Study

Honda, an automotive brand, successfully maintained its position as market leader in the UK by introducing a tool that matches customers with its best fit motorcycle and provides steps to help them pass their test.

Research Paper

This study examines factors affecting users’ intention to recommend bike-sharing apps from the perspective of internal and external benefits perception.

Article

Explores the main challenges and tendencies regarding urban mobility that can be seen in Latin America.

Case Study

Motorcycle manufacturer TVS used a multimedia approach and leveraged the harvest festival of Pongal to win back consideration for its Star City+ model in Tamil Nadu, India.

Case Study

Bajaj Auto reintroduced its Bajaj Avenger, a cruiser motorcycle, in India with a social media and content-based campaign.

Case Study

Motorcycle manufacturer Bajaj used a social-media-driven content platform that tapped into national pride to launch a new commuter model in India.

Case Study

Motorcycle manufacturer Bajaj used TV, print and on-ground to reframe the market narrative and reverse the sales decline of its Platina model in India.

Article

Brompton bikes are known as commuter bikes, a brand image that the company never chose; a manufacturer, its story involves a successful product understanding what it means to be on a public, global stage.

News

SHANGHAI: China’s two leading bike-sharing firms, Ofo and Mobike, are linking up with established brands and expanding overseas even as the companies’ valuations continue to exceed their apparent revenue-generating capabilities.

Case Study

This case study shows how Bajaj Auto, a motorcycle brand, successfully increased sales in India by developing a new model made with metal from a famous aircraft carrier.

News

CHICAGO: Indian Motorcycle is giving "old-school" marketing a key role in its strategy as the brand seeks to engage with current and potential riders and, ultimately, drive new purchases.

Article

This event report outlines how Indian Motorcycle has driven progress in a category with distinct characteristics and unique forms of consumer behavior.

Opinion

Anvar Alikhan dives into the brand building that has made the motorcycle company Royal Enfield the market leader in India, with 90% market share.

News

NEW DELHI: Scooters now account for one third of sales of two-wheeled vehicles in India, and half in the big metros, thanks to a combination of technical developments, changing buyer demographics and improved infrastructure.

Case Study

This case study shows how Bajaj Motorcycles, a motorcycle brand, honored one of India's iconic warships and reconnected with its target audience with an integrated short-term campaign.

Case Study

This case study shows how Castrol, a motor lubricant brand, tapped into a niche consumer segment by creating its own community-based app in India.

Case Study

This case study shows how Castrol, a motor lubricant brand, successfully reached younger Indians by leveraging a sponsorship and creating a platform that spoke to their interests.

News

ORLANDO, FL: Brands must not neglect the "growth market" of older consumers to focus solely on youthful audiences, a leading executive from Harley-Davidson has warned.

Article

This event report shows how Harley-Davidson, the motorcycle manufacturer, drove growth among both older and younger consumers at the same time.

Case Study

This case study demonstrates how Honda, the automotive maker, sold out its stock of its new side-by-side bike in New Zealand by targeting farmers.

Case Study

This case study demonstrates how Vattenfall, a Swedish energy company, positioned itself as a smart energy enabler to grow awareness.

Case Study

This case study explains how BMW increased the market share of its Motorrad motorbike model in the US by using a more efficient allocation of media spend.

Case Study

This case study explains how Honda, the automotive company, used Oculus Rift virtual reality technology to launch - and sell out - its futurist NM4 Vultus motorbike in the UK.

Case Study

This case study explains how BMW, the auto-manufacturer, engaged influencers when leaked details of its new GS motorbike model caused controversy around the world.