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Case Study

This case study shows how Audi, the car manufacturer, increased brand awareness and sales in the UK by using a three-phased campaign focused on its cars' engineering beyond speed.

News

GLOBAL: After contracting in 2016, expenditure on luxury advertising is set to recover this year and next, with almost all of the growth being taken by online spending, according to a new forecast.

Case Study

This case study describes how car manufacturer Nissan used behavioural trends, and attitudinal attributes of the audience's engagement via visual and video content to launch its GT-R marque in India.

News

HANGZHOU: Luxury international automakers are increasingly turning to Alibaba's Tmall online marketplace to drive sales to China's digitally savvy consumers, according to a new report.

Case Study

This case study describes how Lexus, the Japanese car manufacturer, created a purpose for its brand in the Australian mind: to prove the connection between a driver and a Lexus.

Case Study

This case study details how Porsche, the car company, used virtual reality to help more people in the US experience what it is like to drive a Porsche.

Case Study

This case study details how Range Rover, a four-wheel drive SUV brand, supported its sales volume targets in the US through its Unparalleled Journeys campaign.

Article

This event report addresses how Aston Martin, the luxury auto marque, is shifting gears to meet the changing needs of luxury consumers.

Case Study

This case study describes how automobile manufacturer BMW created a timely connection with its American audience to drive consumers into dealerships.

Case Study

This case study describes how Acura, Honda's luxury car brand, used the Periscope platform to create a live event right in its audience's news feed on their mobiles.

News

NEW DELHI: Luxury auto brands in India are experimenting with mobile showrooms and pop-up stores as they seek to reach potential buyers in cities where they don't have a physical showroom.

Article

This event report discusses the Lexus 'Hoverboard' video campaign, which centred on a spectacular stunt that was turned into a brand film and boosted Lexus' relevancy.

Case Study

This case study describes how the Lincoln Motor Company re-established itself in the American automotive market by using Matthew McConaughey as an authentic brand voice.

Case Study

This case study illustrates how Volvo, the Swedish car manufacturer, conveyed the experience of a car without actually having produced it.

Case Study

This case study explains how BMW, the car brand, created an art installation at the Dubai World Trade Centre that gave people experience of their new BMW X6, with an optical illusion.

Case Study

This case study demonstrates how Ford, the automotive maker, launched its Mustang model in Europe through social media and by leveraging its sponsorship of the UEFA Champions League.

Case Study

This case study looks at how German car manufacturer, Audi made the brand's historic involvement in motorsports visible to German audiences with #WelcomeChallenges.

Case Study

This case study demonstrates how Mercedes-Benz, the automotive maker, launched a new Twitter account to communicate directly with its fans in Italy.

Case Study

This case study shows how Honda, the automotive brand, positioned its new type R in the UK to be driven 'like you stole it,' creating a new brand attitude and fresh customer base.

Article

This article offers advice on social media measurement, suggesting that too few brands are able to articulate their goals and objectives for activity on this channel.

Case Study

This case study describes how Lexus built awareness of the new Lexus NX vehicle in Australia by using targeted interactive media.

Article

This event report looks at how automaker BMW is shifting its marketing emphasis away from its engineering prowess to include the benefits and fun of the technology it now incorporates in its cars.

Case Study

This case study explains how Audi, a car manufacturer, successfully launched its new model in India, using an immersive 3D interactive experience.

Case Study

This case study shows how Audi, a car manufacturer, created a direct mailing that used Bluetooth technology to create a mobile experience for its new Audi TT model.

Case Study

This case study explains how Mercedes-Benz, the car maker, engaged younger people with a 'build your own' tool for social platform Instagram.