Get a demo Do I subscribe? News sign-up

Automakers & marques

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

363 results found
Sort by

Case Study

This case study explains how car company Renault used an app, a TV show and a roadshow to increase sales among business people in Italy.

Case Study

This case study shows how Audi, the car manufacturer, increased service sales in Germany by releasing a dramatic ad that engaged consumers' fears over car repairs.

Case Study

This case study explains how Subaru, the car company, helped American national parks end landfill with a documentary film, website and social media.

Case Study

This case study describes how car-maker Volkswagen created an online and print campaign, using real-life advocates, to change its brand narrative in India.

Article

This event report explains how Volkswagen, the car manufacturer, used a brand crisis to bring forward innovative projects and overhaul its marketing strategy.

Case Study

This campaign explores how BMW Group, the German car manufacturer, launched a worldwide campaign, following a live event in Germany, to coincide with its 100-year anniversary.

Case Study

This case study shows how car brand Tata Motors orchestrated a social media campaign that gathered millions of Indian followers without disclosing any details of its new car.

Case Study

This case study explores how Ford Denmark, the automaker, launched an online campaign to demonstrate how cars can be a space within which difficult topics are discussed.

News

LONDON/NEW YORK: Honda, the auto brand, has built a social activation strategy based on three pillars in order to reach US millennials.

Article

This article shows how Honda US employed a wide range of social media strategies to reach Millennials through timely and relevant videos, finding them where they predominantly go to research car purchases.

Article

This report explores how BMW is tackling the three major business obstacles of autonomous driving, connectivity and electrification.

News

NEW YORK: New car sales in the US are predicted to hit 18.5m in 2017, with millennials playing a crucial role in growing the market, according to a new study.

News

LAS VEGAS: Marketers have a "long list" of tasks to accomplish in order to consistently deliver the type of content required to engage today's consumers, a leading executive from Nissan, the automaker, has argued.

Article

This event report outlines how Nissan, the automaker, is developing its model for content marketing.

Article

This event reports outlines how Kia, the automaker, has moved from humble beginnings to become a major success story in the US.

Case Study

This case study describes how Peugeot, an automotive company, sold cars to under-25s by appealing to both them and their parents to purchase its Just Add Fuel finance.

News

NEW YORK: BMW is cementing its reputation as an innovative automaker by using leading-edge advertising techniques, most recently by enabling viewers with smart TVs to interact with its ads via their remote controls.

Case Study

This case study details how SkoFIN, the Czech financier of new cars, changed its name to Volkswagen Financial Services in line with the rest of Europe, without losing the typical amount of sales from a name change.

Case Study

This case study shows how Honda, a car brand, used a VR based campaign to increase brand awareness in the US.

Case Study

This case study shows how Nissan, a car brand, married the excitement of football with the brand's own technology by creating an entirely new gaming experience in Sweden.

Case Study

This case study shows how Toyota, a car brand, used a high profile sponsorship in order to enhance its brand's premium value and engage with a more affluent audience group in the UK.

Case Study

This case study shows how Nissan, a car brand, partnered with the UK Olympic and Paralympic teams to build brand awareness and increase sales.

Case Study

This case study describes how German car manufacturer Opel, used red button technology for the first time to launch its Corsa model.

Case Study

This case study describes how US car distributor Southeast Toyota was able to break through Facebook's walled garden, through a Cox Automotive second-party data-sharing beta test.

Case Study

This case study explains how car manufacturer Renault tracked and linked online media data with CRM data to offer customers in Turkey bespoke communication and dealership experiences to increase the likelihood of test-drives and, ultimately, car sales of its Megane model.